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Key Details:
- Position located in Houston, TX
- Hybrid/Remote work setup
- Competitive compensation & benefits package
- And more!
Essential Job Duties:
- Direct audience/consumer research, competitive analysis to identify opportunities in the market that can be leveraged and worked on.
- Strategize and collaborate with internal teams to develop compact go-to-market strategies for existing services while developing new marketing ideas based on the research.
- Collaborate with internal functional groups to assess the feasibility of the services to maintain smooth communication both externally and internally.
- Nurture leads and engage leads by directing the development and execution of a sound digital marketing strategy based on market and consumer research.
- Develop the required changes in the digital marketing strategy based on timely data given by analytical tools.
- Direct social media efforts on various social networks, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
- Expand partnership with social media influencers to increase the company’s brand reach and strength.
- Track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.
- Plan and spearhead marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.
- Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.
- Develop a marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling.
- Keep track of the performing and non-performing aspects of the marketing strategy at all levels of the business.
- Perform other duties as assigned.
Requirements
Bachelor’s Degree in Communications or related field
At least seven years of experience working in a marketing management or marketing director capacity; or
An equivalent combination of education and experience
