New Balance Looking for Associate Marketing Manager – Basketball at Boston, MA Full Time

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

The Associate Marketing Manager will provide support for key programs within our growing basketball category. This role uses their functional marketing expertise to execute all components of a marketing plan, from helping to develop global go-to-market campaigns to maximizing real-time sport and culture moments to the day-to-day management of the basketball category. The Associate Marketing Manager will support the creation of key strategies for global marketing programs while evaluating category performance and making adjustments to improve efficiency and effectiveness.

MAJOR ACCOUNTABILITIES:

• Develops creative marketing strategies spanning the consumer journey.
• Partner with product and merchandising teams to maximize efficiency around both short and long-term goals for the basketball category.
• Provide on-the-ground support for global photoshoots and productions with talent.
• Partner with Global Partnerships team on leveraging key partnerships to further the growth of the basketball category.
• Implement and execute athlete activations and real-time opportunities.
• Execute against creative brief with internal & external teams, leading feedback sessions and necessary alignment meetings.
• Helps manage creative collaboration with vendors: agencies, creative freelancers, etc.
• Provides short and medium-term goal planning.
• Analyzes program outcomes and industry best practices to enhance effectiveness.
• Oversee social media platforms and contribute to content strategy development.
• Cultivates and nurtures relationships both internally and externally to the organization.

REQUIREMENTS FOR SUCCESS:

• 5+ years of relevant marketing experience
• An expertise in digital marketing, including new channels of distribution
• Strong understanding of the global consumer, their trends and interests
• A knowledge of key marketing concepts and tactics across the consumer funnel
• Capable of managing multiple marketing campaigns or projects
• Stays current on industry and marketing trends, as well as sport and culture
• Demonstrates strong presentations skills, with proficiency in PowerPoint and Photoshop
• Demonstrates strong knowledge of relevant social platforms, including but not limited to Facebook, Twitter, Instagram, YouTube, Snapchat and TikTok

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.