NBC Universal Looking for Director, Corporate Alliances at Orlando, Florida Full Time

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Work type: Full-Time
Location: Orlando
Categories: Management, Marketing & Sales, Orlando – Professional Generic

Defines a comprehensive partnership strategy to optimize media and promotional value, increase sales/ profit and protect the UPR and UBR Brands as well as our third-party Licenses.

MAJOR RESPONSIBILITIES:

• Meet regularly with the UPR business stakeholders and our partners to review business performance, solicit challenges and develop recommendations for new opportunities and revenue growth.
• Interface with park stakeholders to align and develop strategies, marketing plans, on-site/online and technology solutions.
• Effectively balance the needs and objectives of our partners and our theme parks to ensure programs meet both the parks and the partners brand criteria.
• Collaborate with the UPR marketing teams to develop corporate marketing plans. Understand and have the ability to coordinate media plans to best support business objectives.
• Engage with our corporate partners to identify new business opportunities, identify new products/technologies and new ways to engage consumers.
• Ensure all corporate partner contractual compliance obligations are met and fulfilled. Responsible for understanding and providing contract interpretation as needed.
• Maintain macro level knowledge of each partners industry including Sales trends, challenges, and innovations.

Corporate Partner Management:

• Manage/support of corporate partner presence on-site and online signage and brand integration.
• Supervise our internal Partnerships team.
• Interface and communicate effectively with all levels of internal and external management.
• Foster and promote the growth of our corporate partnerships resulting in contractual renewal.
• Monitor the trends and conduct corporate partner competitive research.
• Negotiate and lead the legal process with the parks marketing and legal teams with the execution all necessary business agreements.
• Evaluate the performance of all marketing programs as well as volume/acquisition lift and identify ways to increase optimal response.

Other Duties:

• Maintains strong industry knowledge of NBCU and our partner’s businesses.
• Must understand, evaluate and be able to concisely articulate
• key information to our partners relative to Universal Parks & Resort
• Protect UPR and related Licensed Brands
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION: Bachelor’s degree are required. Master’s degree is strongly preferred

EXPERIENCE: 10+ years experience in managing or developing marketing programs within the media, consumer products, packaged goods, telecom, entertainment and/or tourism industry. Proven track record of successfully integrating marketing campaigns with various businesses; or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Advertised: Jan 19 2023 Eastern Standard Time
Applications close: