MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 300 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.
Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as Lincoln, RI and Denver, CO.
We’re making new and exciting things – and we could really do with your help.
Welcome to MOO – our purpose is simple: great design for everyone. Want to join us? We’re award-winning, design-led, technology-driven and powered by some pretty awesome people. You might be one of them.
As the Senior Manager of Sales Strategy and Enablement, you’ll help accelerate growth with mid-market b2b customers through both demand generation and account based marketing. You’ll act as a critical link between our marketing and sales operations, enabling an integrated go-to-market approach and providing MOO prospects and customers an exceptional customer experience through the buyer and customer journeys.
You are an experienced b2b marketer who has a proven track record of creating and delivering cross functional plans with a sales-focused lens. You can identify key priorities that enable our sales team to identify customer and market opportunities in both our prospect and active customer base, and develop go to market strategies driving growth. You are well-versed in lead generation and scoring, account based marketing, and translating marketing-led campaigns into actionable strategies and materials leveraged by sales. You’ll serve as a trusted partner to both sales operations and marketing; with the goal of enabling an integrated go to market approach.
The Person We Want:
7+ years of experience in marketing including 2+ in demand generation or account based marketing. Direct experience in sales, field marketing, or sales enablement is a plus.
Previous experience developing integrated demand generation and ABM strategies and executing campaigns – off and online, with a proven record of supporting sales to meet and exceed pipeline and revenue targets.
Hands on, deep familiarity with Salesforce.com; experience with other sales and marketing productivity tools (Pardot, Gong, Groove, etc).
Demonstrated ability to define, refine, and implement sales processes, procedures, and policies through technology and across the enterprise.
Ability to manage complex projects across multiple cross functional teams, including influencing peers with ease
Experience in working with remote teams, including international.
Data-driven and strong analytical skills.
Responsibilities:
Develop and manage demand strategies to drive qualified leads, improving both customer acquisition and retention. Grow the sales pipeline by creating and executing the mid-market demand gen strategy across the buyer’s journey with clear goals, objectives, strategies and tactics. Partner with Global CRM team to increase penetration within the existing customer base by implementing account based marketing strategies and best practices.
Lead Generation:
Deliver repeatable, sustainable and predictable MQLs and revenue via integrated marketing campaigns: both for net new customers and new contacts within existing.
Lead the development and management of lead scoring models; partnering with platform technical leads and analytics to implement and evaluate effectiveness.
Use marketing automation programs (Salesforce, Pardot, Groove) to generate, capture, nurture, qualify, and assign leads to members of the sales team.
In partnership with our Sales Leadership, CRM, and Sales Enablement teams,, define and execute optimal lead management processes and lead nurturing campaigns.
Analytics and Forecasting:
Act as key sales analytics partner to Head of Sales and Director of Growth.. Establish insight process for proper forecasting on weekly, monthly and quarterly basis.
Conduct analysis on key metrics to determine reasons for variances and new opportunities for sales growth and target development
Collaborate with analytics partner to forecast, measure, analyze and report on the impact of demand creation activities on lead funnel, sales pipeline, revenue and sales cycle length.
Recommend strategic opportunities for commission plan to incentivize key priorities as agreed upon in annual planning.
Cross-Functional Sales Enablement
Act as the voice of the B2B customer across the org. Liaise with marketing, CRM, sales ops, site merchandising/ecom and product teams to provide the mid market and sales perspective on initiatives.
Ensure sales and marketing alignment of priorities, adjusting as required by changing market conditions, customer insights and/or emerging opportunities
About You:
A strong understanding of sales and marketing best practices and technologies that empower the sales team with insights, tools, and automation.
Data savvy with the ability to turn customer and competitive insights into an effective strategy and actionable marketing plans.
Possess a positive, enthusiastic demeanor and sense of humor.
You are an expert in problem solving. You have breadth and depth of knowledge and are able to coach others in solving these problems too.
You can innovate process improvements and/or develop new ideas from scratch
Collaborative approach; able to motivate a cross functional team up, down, and across.
Your working style embodies MOO’s MAKEIT values: Make it simpler, Always deliver delight; Keep it human; Every detail counts; Imagine it better; Tackle it together
What’s it like to work at MOO?
MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance.
That’s why we offer 23 days’ PTO plus Federal holidays, a 401(k) match, MOO stock option program, paid parental leave and we’ll cover 100% of your health, dental and vision care premiums. We’ll also cover you with life insurance and long-term disability insurance, and we offer a wellness program too.
Diversity Statement
We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, color, religion or belief, gender, national origin, age, sexual orientation, marital status, disability, veteran status or any other protected class