Milton’s Craft Bakers Looking for Social Media & Influencer Strategist at Carlsbad, CA Full Time

The Social Media & Influencer Strategist leads the execution of the social media and influencer relations strategies Milton’s Craft Bakers, implementing integrated consumer marketing campaigns that build brand awareness, drive trial and repeat purchase, and deliver results across organic and paid social media, as well as organic and paid influencer partnerships. The Social Media Strategist supports the launch of products, cultivates new and engaged audiences, and ideates content with the creative team.

The Social Media & Influencer Strategist will have experience in growing social media communities for a national brand, preferably in the food + beverage space, be an excellent writer and storyteller with a knack for creating engaging content and be passionate about the power of the social media landscape.

This role requires a self-motivated person who thrives on juggling multiple projects and building relationships with key stakeholders. He or she is a savvy and creative individual who is not afraid to test out new strategies and viral trends and go above and beyond. This position reports to the VP of Marketing.

Essential Job Functions and Deliverables:

• Lead the creation, development, and execution of social media strategies across Instagram, Facebook, Pinterest, LinkedIn, and TikTok
• Own organic content generation, strategy, and execution
• Develop and execute content calendars, campaign planning, publishing, reporting, and optimization across brand and collaborator social channels
• Coordinate and execute relationships with like-minded brands for collaborations and giveaways
• Oversee influencer and product seeding strategy, ensuring that all campaigns are supporting the larger marketing strategy and driving measurable impact on social platforms
• Build robust influencer network aligned with target audiences, by identifying, empowering, and amplifying brand advocates
• Execute product seeding, marketing programs, and mailings targeted to influencers and other key audiences (VIP Boxes, Quarterly Mailers, etc.)
• Lead consumer communication and community building across all social channels, supported by the Consumer Engagement Manager
• Provide reports on marketing KPIs and track campaign, partnership, and collaboration goals on a weekly and monthly basis
• Remain up to date on new technology, platform enhancements, macro trends, and competitor activity to apply to strategic plans

Monitor competitor presence and activities on relevant social channels across brands

Education and Qualifications:

• Bachelor’s Degree in related field required (Digital Marketing, Communications or PR preferred)

Must have minimum 4 years of social media marketing experience with proven results ideating and executing awareness- and community-building campaigns

Competencies, Skills, and Other Requirements:

• Advanced knowledge in social graphic design and social video editing
• Excellent written and verbal communication skills are vital; copywriting skills preferred
• Thrive in a fast-paced environment, adaptable with an entrepreneurial attitude
• Strong organizational, project management, and decision-making skills with added attention to details and deadlines
• Knowledge of MS Office including Word, PowerPoint, and Excel
• Demonstrated track record developing strong professional relationships based on respect, trust and consideration.
• Effective communication style (written and verbal)
• Self-motivated, willing to be “hands-on” when needed.
• This role is open to hybrid/remote work.
• Some travel, including attendance at relevant trade shows and brand events, is required.

Company Description

Gathering friends and family together at the table to share in the moment is about including everyone: all ages, needs and preferences. Whether it’s a meal together or a festive snacking occasion, life and joy happens around good food. Milton’s “Free-From,” better-for-you snacks, such as our Gluten Free Crackers, make eating well and great taste a universal experience for everyone to share.

Gathering friends and family together at the table to share in the moment is about including everyone: all ages, needs and preferences. Whether it’s a meal together or a festive snacking occasion, life and joy happens around good food. Milton’s “Free-From,” better-for-you snacks, such as our Gluten Free Crackers, make eating well and great taste a universal experience for everyone to share.