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M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns. Need help developing your marketing strategy? We’ve got it. Just want world-class implementation? No problem, we’re on it. Learn more about us at
Our Senior Media Strategist is responsible for planning and coordinating all media placement for agency clients. This person is the main point of contact for media representatives and managing multiple media purchase accounts. This person will develop strategies and optimizations across traditional media placements as well as digital, social and search campaigns.
The responsibilities include maintaining a thorough knowledge of M3 Group’s business and offerings, developing and implementing media buys to support and grow accounts, managing and strengthening client relationships, identifying new business opportunities, and coordinating with internal teams to deliver on client expectations.
The Senior Media Strategist will provide strategic direction and ideation for campaign opportunities. They may assist with implementation, optimization and purchasing. This position will also develop reports, monitor the effectiveness of the campaigns and provide insight to internal teams and external clients as necessary.
Work Arrangement – This position is able to work hybrid arrangement. Expectation to work onsite on Tuesdays and one other day each week at the Lansing office.
Compensation & Benefits –
Essential Duties & Responsibilities
The position requires effective communication, customer service and account management skills as well as being highly organized and a creative problem-solver. The Senior Media Strategist will:
Knowledge, Skills, and Abilities Required
Physical Demands and Work Environment
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