Meru Looking for Senior Manager – Social Media and ORM – Hospitality Sector at Chennai, Tamil Nadu, India Full Time

Looking for an Organization who are into hospitality sector

This position is an individual contributor-reporting to VP Marketing .

Qualification Digital Marketing Degree/Diploma with Certificates from Platforms like Google, LinkedIn preferably

Overall Responsibility: Coordinate Campaigns for Netcore, ORM Escalation Matrix , Content Refresh on Google My Business Pages, ORM Social Analytics

Job Description

• Social Listening
• Social CRM
• Social Analytics
• Understand search engine behavior: social media, forums, blogs, ratings and reviews, etc. These are the most important and basic skills of a reputation manager
• Reaching out to dissatisfied customers is an important procedure to control negative reviews Moreover, focusing on forums, tweets, images, and writing effective blog posts
• Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former
• On-line content, tracking and analysis of reputation factors
• Facilitate problem resolution along with other questions
• Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g., social media, search engines, blogs social communities, consumer forums, etc.
• Track, analyze and make recommendations to account for new or revised content; optimize for SEO
• Analyze online statistics: overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions
• Working knowledge/familiarity with social listening tools
• Hands on experience on social analytics and BI Tools

Content development and management expertise is required

• Share of voice report
• Sentiment analysis report
• Media Type analysis report
• Twitter campaign analytics
• Instagram campaign analytics
• Classification report
• Twitter Brand Analytics Report
• Facebook Brand Analytics Report
• Instagram Brand Analytics Report
• YouTube Brand channel Analytics Report
• Google Analytics
• LinkedIn Analytics
• Twitter Comparison
• Facebook Comparison
• Instagram Comparison
• YouTube channel Comparison
• Facebook Ads Insights
• Google AdWords Insight

Mandatory Skills Required

• Tools for Analytics @ Google, Social ORM
• D2C/ E-Commerce Performance Management Campaigns
• Marketing Automation

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