Mayo Clinic offers a variety of employee benefits. For additional information please visit Mayo Clinic Benefits . Eligibility may vary.
Position description
The Senior Manager Marketing of Product for Mayo Clinic Platform is a highly skilled product marketing strategist with exceptional leadership and communication skill who provides significant contributions to business planning efforts as a collaborative partner.
The Senior Manager of Product Marketing will analyze market conditions, competitive landscape and customer needs. Will collaborate with strategy teams and market research agencies to gain insights from competitive analysis, apply insights to inform product positioning, messaging and go-to-market strategy.
Will develop and implement marketing strategies required to launch new products, build awareness and aggressively grow market share. Implementation includes e-mail campaigns, digital advertising, sales enablement, web, social media, events, etc., as well as lead tracking and reporting of key marketing metrics. Will plan, build, and deliver sales training and a suite of product marketing assets that equip the marketing and customer-facing teams
Main Job Duties and Responsibilities:
• Proactively collaborates with marketing, physician and corporate leadership, governing committees, patients, and consumers as required to lead strategies, plans, objectives, and projects to a successful completion.
• Serves as an advisor on marketing objectives, strategies, and tactics and serves as an advocate for new products, services, or projects.
• Independently influences change to help optimize processes and operations in line with a modern marketing organization.
• Evaluates, analyzes, develops, and measures marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment. Reports on outcomes and makes dynamic adjustments.
• Responsible for market intelligence through identification and analysis of internal and external data relevant to the market with the ability to synthesis findings and adjust strategies to accomplished assigned objectives and key results.
• Continuously evaluates and analyzes customer research, current market conditions and competitor information.
• Responsible for assigned marketing budgets and financial oversight.
• Knowledge and expertise in external vendor management, oversight, leadership, budget, and contract negotiations.
• Solid understanding of how to leverage customer and market insights to develop an annual marketing plan and drive marketing strategies for assigned marketing objectives.
• Ability to manage, coach, and mentor direct reporting staff, as well as mentor staff to become future leaders.
This Position is 100% Remote; can work from anywhere
Qualifications
Experience in marketing for AI/health care technology, life sciences, biotechnology industries.
Minimum Education and/or Experience Required: (Education Requirements and Experience):
• Bachelor’s degree in Business Administration or related field
• 7+ years of marketing experience
• Experience in all aspects of developing and managing marketing strategies and budgets
• Project management experience in implementing tactical marketing programs
• Comprehensive digital marketing skills
• Experience leading and managing high-performance teams
Preferred qualifications:
• MBA, MHA, or master’s degree in marketing.
• Experience with growth marketing, with proven track record of driving adoption, engagement, or retention.
• Excellent analytical and communication skills.
• Entrepreneurial approach, high tolerance for ambiguity.
• Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams.
• Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience.
Additional qualifications
Additional Qualifications
• Collaborative communication skills – Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications.
• Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology.
• Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies.
• Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently.
• Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns.
• Personal Motivation – A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity
• Leadership – Takes responsibility for the collective work of the team, serving as a mentor and holding others accountable to their contributions.
License or certification
N/A
Exemption status
Exempt
Compensation Detail
$127,774.40 – $185.307.20/ year
Benefits eligible
Yes
Schedule
Full Time
Hours / Pay period
80
Schedule details
Normal Business Hours
This Position is 100% Remote; can work from anywhere
Weekend schedule
N/A
Remote
Yes
International Assignment
No
Site description
Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.
Recruiter
Lynnette Fleshman
EOE
As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.
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