Masterworks Looking for Director, Content Optimization at New York City Metropolitan Area Full Time

About Masterworks

Masterworks is a fintech platform that allows anyone to invest in SEC-qualified shares of multi-million dollar paintings by names like Banksy, Basquiat, and Picasso. In just three short years, we have built a portfolio of nearly $800 million in world-class artworks, introducing over 800,000 individuals to the $1.7 trillion art market.

Masterworks has been covered by major media publications such as The New York Times, CNBC, The Wall Street Journal, and the Financial Times, and was recently recognized as one of the Top 50 Startups in the US by LinkedIn.

In 2021, Masterworks achieved unicorn status raising $110M in its Series A fundraising round at a valuation exceeding $1 billion.

Our 200+ employees are based out of our offices at Brookfield Place in the Financial District of New York City. With an entirely in-office team, there are endless opportunities for collaboration, innovation, and learning.

Why Masterworks?

• Do you thrive on disruption?
• Do you want to live at the cutting edge of finance, technology, and art?
• Are you passionate about democratizing alternative investments?
• Do you enjoy meaningful work that has a noticeable impact on business performance?

If you answered “Yes” to any of the above, we’d love to hear from you!

Position Overview:

We are seeking a dynamic and strategic Director of Content Optimization to join our team. This role will report to the CPO and play a vital role in driving investor engagement and ensuring a compelling content experience for our audience. You will be responsible for leading a team of 6 writers and campaign specialists to manage a content calendar and send regular campaigns daily to our base of 800,000 users.

Responsibilities:

• Oversee a content calendar responsible for generating capital from investors through art market-related email campaigns.
• Team Management and Leadership: Lead and mentor a team of content writers and lifecycle marketing specialists, fostering a collaborative and innovative environment.
• Content Creation and Execution: Oversee the creation, editing, and optimization of engaging and high-quality content through iterative testing.
• Content Performance Analysis: Monitor key metrics and implement strategies to enhance content effectiveness, engagement, and conversion rates.

Qualifications:

• Strong understanding/experience working within the art market.
• Proven experience (5+ years) managing a content team, preferably within the financial services or art industry.
• Strong leadership skills with experience in managing and developing high-performing teams.
• Deep understanding of content marketing principles, best practices, and industry trends.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficient in using content management systems and analytics platforms.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.

Measurements of Success:

• Within 30 days, setup and execute a weekly run of email campaigns, providing analytical feedback on their performance.
• Within 60 days, take lead on all communication initiatives including emails and push notifications

Benefits at Masterworks:

• Daily catered lunches
• Free admission to art museums and galleries
• Health, dental, and vision coverage with FSA options
• PTO and 401k
• Discounted Equinox membership
• Happy hours, company outings, social clubs, and more!

Additional:

• Must be authorized to work in the US
• Must be willing and able to work in NYC – not a remote role.

How does Masterworks think about compensation?

The compensation range for the role is $120-150k (inclusive only of base salary, and exclusive of other potential competitive benefits such as on-target commission, bonus payments, and equity). Our ranges are very broad to accommodate all types of candidates and encourage growth. Specific compensation offered to a candidate may be dependent on factors such as education, experience, qualifications, and alignment with market data. Exceptional candidates may receive salaries outside of the posted ranges.