Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.
We offer virtual care services across multiple distribution channels, including Direct-to-Consumer (“B2C”), Employers and Private Insurers (“B2B”) and Public Sector Institutions (“B2I”). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.
We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being, and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: Canadian Business Innovation Award in 2023, Globe and Mail’s #6 Top Growing Companies in Canada in 2021, #2 in Deloitte Canada’s Technology Fast 50 2021, LinkedIn’s Top 10 Startups in Canada 2020, Bay Street Bull’s The Power 50: Canada’s Most Impactful Companies 2022, and #20 in North America’s Inspiring Workplaces 2023.
THE POSITION
As the Senior Communications Manager, you will deliver customer-centric solutions and will play a key role to proactively shape our brand narrative, build brand preference, government relations outreach, thought leadership and responsive crisis management across our business portfolio including B2B, B2C and B2I.
This role will drive cross-team integration across earned, owned and paid channels. This position will be a relationship builder responsible for partnering across the wider product, customer support (our patient user base) and clinical operations (our doctor and health practitioner network) and business development to balance short-term tactical needs with long-term sustainable growth for the business.
Reporting directly to the VP of Brand & Communications, the Senior Communications Manager, is a key leadership position within the company. Critical to success in this role will be proven relationship building skills, intellectual curiosity, and strong analytical and project management skills. The ability to translate complex business challenges and opportunities into executive facing, narrative driven, presentations is a must. This role will prepare keynote presentations and briefing documents for meetings, summits and conferences. This role will identify opportunities to create and amplify our messages across earned channels including PR, government relations, social and comms partnerships. The successful candidate must possess a positive attitude and growth mindset, actively identifying opportunities for improvement and introducing cost-efficient winning strategies to scale earned media outreach.
Note: a healthcare background is not required for this position, however, it may be considered an asset depending on the level of experience.
12 – 18 MONTH DELIVERABLES
To realize the company’s high-growth mandate, within the first 90 days and in partnership with the VP of Brand & Communications, and other senior stakeholders, they will have developed a clear operational communications plan that aligns with the overarching business imperatives and timelines. The communications plan will include a proactive media approach and thought leadership plan that outlines key actionable items that will differentiate Maple in the marketplace, drive growth and strengthen the company’s brand awareness and preference across our B2C, B2B and B2I portfolio.
Within 90 days, they will have tested 2-3 MVP earned media approaches with clearly articulated goals and metrics in place. The result will be to quickly ship (we value progress not perfection), learn and identify what can be iterated on and/or scaled.
In the next 12 to 18 months, they will have implemented the appropriate methodology, tools and weekly metrics to build, grow and measure the impact of the earned and shared media outreach establishing aspirational yet attainable operational targets to track improvements, strategically allocating resources to maximize ROI, and delivering a results-driven organization that is able to scale with the company.
CANDIDATE PROFILE
Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know.
KEY COMPETENCIES
Passion for results
Strategic thinker
Manage complexity
Operational excellence
Unwavering focus
Resilient
Emotional intelligence
CULTURE AND ORGANIZATIONAL FIT
The Maple team is:
WORKING AT MAPLE
We want you to love working at Maple. We want you to feel challenged and supported, cared for, and driven. Just as we’re driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best. We can all learn, we can all develop, and we can all power the future of healthcare. But we can only do it together. At Maple, we are a team first and foremost. Your success is our success.
In order to support your health and well-being, we offer a comprehensive set of benefits and perks, including:
Other
Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.
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