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Chief Marketing Officer
At Madhappy, we are on a mission to make the world a more optimistic place by creating conversation around mental health. We want to make an impact for decades to come in producing the highest quality products and experiences to drive the conversation forward and create a brighter future for the world we all live in.
About the job
We are looking to hire a full-time Chief Marketing Officer for Madhappy.
In this position, you will be responsible for developing and executing against a comprehensive marketing strategy designed for Madhappy, across all channels and business units. This role will report directly to our Chief Executive Officer.
You must be based in Los Angeles to be considered for this position.
Responsibilities
● Oversee and manage all aspects of marketing, including brand strategy, digital marketing, social media, content creation, email marketing, SEO/SEM, PR, partnerships, and events
● Drive growth of the company’s digital and e-commerce business through data-driven decision-making, customer acquisition, conversion optimization, and retention strategies
● Build and lead a high-performing marketing and digital team by attracting, retaining, and developing top talent
● Establish, track, and report on key marketing performance metrics, adjusting strategies as needed to achieve aggressive growth targets
● Manage the marketing budget, including digital and e-commerce investments, ensuring optimal allocation of resources to drive maximum ROI, as well as aid in the creation of annual budgets
● Champion a data-driven, test-and-learn culture that fosters innovation, experimentation, and continuous improvement
● Implement and execute a robust strategy and flawless execution of partnerships; including collaborations, celebrities, sponsors, influencers etc.
Benefits
● Unlimited PTO
● Health, dental, and vision insurance
● Retirement plans available
● $600 quarterly health stipends
● Employee discount and early access to products
About You
Qualifications
● 15+ years of work experience in brand marketing (agency or in-house), with at least 5 of those years leading a team
● Early stage, entrepreneurial company experience preferred
● Experience in small-team formats preferred
● Experience working with tight budgets, deadlines, and limited resources
● Background in roles working to see projects from start to finish; added preference for those with multiple experiences working with sponsors and/or collaborators
Characteristics
● Great story teller with excellent project development and management skills
● You are an entrepreneur at heart; we want to hear your innovative ideas to drive our brand forward that we haven’t even thought of yet
● A collaborative mindset, with a passion for bringing a story to life across contexts and functional channels (e.g., experiential, advertising, press)
● Excellent verbal and written communication and interpersonal skills
● Passion for our mental health mission
● Inherent hustle and action-oriented attitude
● Proven ability to work at strategic and tactical levels – a hands-on team player with a “no task too small” attitude
● Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
● Exceptionally organized. Able to multitask and prioritize, highly detail-oriented with exceptional follow-through
About Madhappy
Founded in 2017 by Noah Raf, Peiman Raf, Joshua Sitt, and Mason Spector, Madhappy is a global lifestyle brand on a mission to make the world a more optimistic place. Built to bridge the gap between impact and culture, Madhappy creates timeless products, content and experiences that spark positivity and drive conversation around mental health. Through unique collaborations, immersive retail experiences and large scale digital campaigns, Madhappy has grown into a storytelling platform.
Launching with a single hoodie, t-shirt, and hat, Madhappy has grown to include a wide ranging selection of apparel and accessories. As the brand has expanded their community and global reach, they have launched many mental health resources for their supporters including The Local Optimist, their in-house content publication, The Local Optimist Hotline, their non-crisis support text line, and The Madhappy Podcast, featuring conversations with celebrities on mental health.
In a few short years, Madhappy has successfully ignited a cultural movement around optimism and inclusivity, reshaping the narrative around what a brand can be.
Learn more at (url removed) and @Madhappy.
Our mission statement
The beauty of Madhappy is that each person can have their own interpretation of it. In our opinion, Madhappy is the essence of life: two words coming together to create a life-like existence. It’s about the ups and downs and everything in between. It is recognizing that everything isn’t perfect because it shouldn’t be. It is realizing that the lows make the highs that much more pronounced. It is seeing that the obstacles in life are actually what life is truly about. We must pursue a better version of ourselves and the world around us while still recognizing that everything is fine just as it is. Sometimes we’re mad. Sometimes we’re happy. However in spite of this all, or maybe because of it all, we can always be Madhappy.
