L’Oréal Looking for Assistant Community Manager (Social Media & Digital PR) at Hong Kong, Hong Kong SAR Full Time

Plan, develop, design and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.

What You’ll Do

Define and Enhance the Brand Social presence

• In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, Linkedin, Twitter, Instagram, etc…
• Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms
• In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data
• Keep up to date on social media trends and best practices educating internal and external stakeholders

Interact with consumers

• Interact with consumers in social media channels using social media management software and related tools, including forums
• Spokesperson of the brand on forums and social media: news, advice, sales assistance, etc…
• Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders

Plan and manage the brand online social activity

• Monitor, maintain and strengthen consistent online brand identity
• Work cross-functionally to develop appropriate content, if required
• Manage the Social and Community component of digital marketing campaigns

Provide internal stakeholders with detailed feedbacks

• Produce social media listening and engagement reports for internal and external teams to fuel insight development
• Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance
• Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction

Who We Are Looking For

• Bachelor degree in Communication or related discipline 
• Minimum 4 years of PR & Brand Communication experience within consumer or retail industries
• Excellent communication and interpersonal skills; ability to build strong rapport with external parties
• Digitally savvy; experience in ePR campaigns  
• Creative and able to think outside of the box
• Proactiveand strong team spirit 
• Fluent in English and Chinese