LinkedIn Looking for Senior Product Marketing Manager – Premium Value at Sunnyvale, CA Full Time

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.

Join LinkedIn’s fastest growing subscription business – LinkedIn Premium. As a Senior Product Marketing Manager, you will help shape the LinkedIn Premium experience by driving and influencing product experiences for our subscribers to help them achieve their goals faster and more efficiently.

You’ll influence the product roadmap through member research and marketing-led tactics and experiments, and help inform business decisions with data and member insights. You’ll own go-to-market strategy for new feature launches, leading the strategy, gaining alignment with partners, and executing across product and marketing channels. You’ll work closely with cross functional partners and ensure that member feedback and member insights are at the forefront of our work; you’ll bring clarity and precision to the team, helping to identify the most important areas to focus on to meet our member’s needs. You have demonstrated experience influencing the product roadmap through research and other marketing-focused tactics. You’re experienced with customer or consumer research, and skilled in distilling actionable implications and recommendations from research.

Research has shown that diverse teams produce the best outcomes, and in LinkedIn Premium Product Marketing, we take that learning to heart. We welcome diversity in all of its forms and work every day to create an inclusive culture.

Responsibilities:

• Identify and prioritize opportunities to grow the Premium business
• Drive member insight & empathy: conduct and analyze research to better understand the needs of our members, how they use our features, and how we can develop and shape our product experiences to better meet those needs
• Define positioning and messaging: building on your knowledge and understanding of our members, you’ll shape the product narrative and positioning across product and marketing channels
• Improve education and drive engagement of the existing product: dig into the landscape of how our members understand and use our current features and strategize around tests and tactics to increase engagement
• Take new products to market: you’ll drive end-to-end go-to-market campaigns for new products and features as they launch, owning the channel mix, creative elements, and performance
• Manage cross-functional projects: work closely with product managers, data scientists, and business operations managers, and keep stakeholders aware of timelines and deliverables
• Own and communicate performance expectations: Work with partner teams to determine and set performance expectations for marketing-led initiatives and communicate expectations to senior leaders and cross-functional partners

Qualifications

Basic Qualifications:

• 5+ years of marketing experience, with a focus on market research and insights, product adoption and engagement, go-to-market strategy
• BA or BS degree or equivalent experience

Preferred Qualifications:

• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
• Analytical and strategic thinker and experience in data-driven marketing
• Interpersonal skills with the ability to work well cross-functionally with both analytical and creative teams
• Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
• Demonstrated experience operating proactively in ambiguity, self-starter who can manage through open-ended situations in a fast-paced startup environment
• Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders

Suggested Skills

• Market Research
• Excellent communication, both verbal and written
• Cross functional Collaboration

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn’s legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.