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Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
Location : Bengaluru
Role type : On contract for 9 months
LinkedIn Marketing Solutions is a Billion-dollar plus industry in India and native advertising is the fastest growing component of that market. LinkedIn India is the market leader in B2B content marketing domain that is expected to grow at 50%+ YOY. We help businesses achieve their marketing ROI objectives with a suite of superior products that includes native advertising and programmatic. We are investing in the Content Marketing ecosystem through various thought leadership initiatives that will enable us to capture the opportunity that the market provides.
This position is a key contributor in helping showcase LinkedIn as a premier network for new brands or entities to market to the world’s professionals. You will evaluate assigned sales portfolio and set strategic objectives to grow revenue and collaborate with multiple internal and external stakeholders to deliver against numbers.
This role provides an opportunity to build expertise in digital advertising specifically focused on content marketing and marketing technology. You will have the ability to create thought leadership on Marketing Solutions narrative and influence key marketers/marketing organizations as well as agency groups / partner entities.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
Responsibilities
- Assume ownership of assigned portfolio, develop strategic renewals and acquisition plans, detailing critical insights and new business opportunities to achieve quarterly targets.
- Develop and cultivate deep relationships with senior executive clients at SVP, VP and CMO levels and leverage to build expertise on client’s business or industry specifics, competitive landscape and product differentiators
- Identify and implement intelligent client research, ROI reporting and industry-specific information by leveraging internal tools and resources for teams’ benefit
- Consistent achievement of business-level revenue and consumption targets through disciplined pipeline, forecast and risk management on a monthly/quarterly basis
- Build strong relationships with LinkedIn customers by providing best-in-class customer experience by proactively identifying and solving customer problems thereby driving customer value.
- Proactively communicate customer issues to LinkedIn sales support teams across Ad Operations, Insights, and Creative, etc., and provide ongoing follow-up and customer communications to troubleshoot campaigns and ensure error free execution.
- Proactively analyze and optimize customers’ advertising campaigns and marketing programs to make strategic recommendations to customers and ensure customers’ objectives are met.
- Manage all end-to-end aspects of the customers’ media campaigns including targeting, implementation, optimization, and reporting.
- Manage all aspects of each LinkedIn customers marketing campaign to ensure customers’ objectives are met, from making recommendations on target audiences to proving ROI through campaign insights.
Qualifications
Basic Qualifications
- BA/BS degree in marketing or a related field
- 5+ years of experience in B2B sales or advertising, media sales and / or business development
Preferred Qualifications
- MBA or post-graduation (relevant)
- Excellent verbal and written communication skills
- Experience selling business solutions to marketers and driving revenue through development of long-term strategic relationships
- Exposure to marketing technology / automation or online media sales at a top publisher platform or top-ranked domain consulting with brand / performance marketers
- Ability to understand and manipulate data to form a compelling sales story
Suggested Skills :
- Digital Marketing
- Account Management
- Insights driven
Additional Information
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit http://careers.jobvite.com/linkedin/India-LinkedIn-Equal-Opportunity-for-Persons-With-Disabilities-Policy-2018.pdf
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit http://careers.jobvite.com/linkedin/India-LinkedIn-Equal-Opportunity-for-Persons-With-Disabilities-Policy-2018.pdf
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit http://careers.jobvite.com/linkedin/India-LinkedIn-Equal-Opportunity-for-Persons-With-Disabilities-Policy-2018.pdf
Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice
Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice
