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Lily’s Toaster Grills – Denver, CO
Our vision is to bring homemade quality and care from the freezer aisle to every household in America. We provide our customers with the highest quality, best tasting, most convenient frozen sandwiches possible. We give back to the community – donating 1% of the sandwiches we produce to families in need. Golden and crispy on the outside, gooey and cheesy on the inside, there is nothing better than a Lily’s Toaster Grills sandwich.
Lily’s Toaster Grills is a high-growth frozen food company headquartered in Denver, Colorado. The Company manufactures and distributes frozen food products in grocery and club stores throughout the U.S. and has an impressive track record of rapid growth. In 2022, the Lily’s increased production and sales by over 250%. You can now find Lily’s products in almost 10,000 grocery store locations, including at 7 of the top 10 US food retailers – Walmart, Kroger, Albertsons/Safeway, Costco, Publix, HEB, and Meijer.
With ambitious expansion plans on the immediate horizon, this is a unique opportunity for an experienced sales professional to experience personal and professional growth while also having an immediate impact on the business.
Position Summary
The Regional Sales Manager is responsible for supporting Lily’s overall growth objectives by driving profitable sales growth with assigned retail accounts. She or he is expected to proactively develop sales strategies and tactics, in collaboration with other departments, to grow existing distribution and expand into new accounts and channels within assigned territories. This is a remote position reporting to the VP of Sales.
Primary responsibilities
- Contribute to the company’s overall goal of driving rapid, profitable growth by delivering against annual sales plan goals and objectives.
- Develop and manage customer relationships with frozen food buyers at assigned retailers and distributors.
- Manage, motivate, and develop strong broker relationships to grow and support customers.
- Identify new business opportunities to expand sales, grow market share, and drive account-level profitability with assigned customer accounts.
- Lead periodic customer presentations and negotiations with buyers and brokers.
- Lead and participate in annual category reviews with key accounts to evaluate performance, identify new opportunities, and strengthen customer relationships.
- Design and implement customer-specific promotional plans that maximize sales lift without exceeding the company’s promotional budget.
- Identify new distribution opportunities and proactively develop and execute plans to address.
- Provide regular quantitative and qualitative analysis and feedback to Sales and Company leadership/
- Partner with marketing to collaborate on strategies to drive trial, repeat and velocity growth for assigned retailers.
- Embrace role as an enthusiastic, personable, and engaging brand ambassador at all times supported by deep company, brand, and product knowledge including brand positioning, retail pricing, and marketing and promotional strategies.
Qualifications/Skills/Experience:
- Minimum of 5 years’ experience in packaged food sales in the grocery channel; strong preference for frozen food experience; additional sales channel experience a plus.
- Strong network and meaningful relationships with retail buyers, distributors, and brokers.
- Proven success in growing and maintaining distribution, developing and implementing promotional programs, and driving profitable sales growth at the customer level.
- Demonstrated ability to build and deliver compelling sales presentations.
- Experience with syndicated data providers such as Nielson and IRI.
- Proficiency in Microsoft Office, Word, PowerPoint and Excel.
- Exceptional interpersonal, communication, presentation, negotiation and relationship building abilities.
- Thrives in a team environment.
What we value:
Lily’s Toaster Grills is committed to attracting, developing, and retaining a diverse workforce of entrepreneurs hungry to build a great brand and business. Our five core values are:
- Never compromise on safety
- Bias to action
- Make Each Other Better
- Have Fun Building
- Spread Goodness
Compensation & Benefits:
- Base salary dependent on experience
- Participation in Lily’s annual performance incentive program
- Company sponsored health, dental, and vision programs
- 401(k) retirement plan with employer match
- Paid PTO and company holidays
- Reimbursement for personal technology use
