Life is Good Looking for Vice President of eCommerce at Boston, Massachusetts Full Time

Hello, we are glad you’re here!

We’ve got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the broad eCommerce experience we need to fuel the continued growth of our business, brand, and culture. Our site, (url removed), is the portal to all of our positive art and messages. The website you and your team create and manage is the one place our customers will find thousands of Life is Good products. You and your team will help our customers find new ways to wear and share the beliefs that life is good and that optimism is a choice.

Does this sound like you?

You have deep experience in the art and science of eCommerce, preferrably in the apparel industry. You have personally led a broad team of both internal and external talent focused on merchandising, direct marketing, eCommerce technology and operations. You do your best work with your sleeves rolled up, leading people and driving innovation while managing workload and process. Your successes include the hands-on leadership of a growing consumer-centric brand that delivers outstanding customer experiences.

IMPORTANT DETAILS:

• This role is based in Boston and you will be working on-site on Wednesdays and Thursdays each week.
• We chose the questions on this application with great care. If you don’t answer them, we’ll assume you’re not serious about joining the team.
• Our compensation strategy combines current and robust market data for companies our size, and an innovative bonus program.

YOUR OBJECTIVE

Manage and grow the $100M eCommerce business in a brand-enhancing manner. You will have full P&L ownership of the business unit ((url removed) and marketplaces).

YOUR JOB

Lead a large team encompassing the functions of Merchandising, Direct Response Marketing, eCommerce Operations, and eCommerce Technology.

Merchandising: Present a compelling assortment by leading the team responsible for:

• building the merchandising plan and buying all products for the website, including licensed products
• managing our blank inventory levels to maximize our domestic print-on-demand capabilities
• determining the email marketing calendar and content

Direct Response Marketing: Grow our brand and business by leading the team responsible for:

• managing paid social, SEM, SEO, affiliate partnerships, direct mail, and box stuffers
• conducting site analytics
• merchandising products on the website to support brand and marketing initiatives

eCommerce Operations: Enable commerce by leading the team responsible for effectively managing:

• the day-to-day operations of the business unit
• site changeouts and site testing
• product launches and project management
• email coding and deployment
• inventory feeds
• communications with our Customer Care team

eCommerce Technology: Improve experience and results by leading the team responsible for:

• building enhancements to the website through in-house and outsourced development resources,
• researching emerging technologies
• ensuring that Life is Good has the appropriate, scalable technology to meet our business and brand objectives.

Negotiate and execute eCommerce contracts and service-level agreements.

Identify and implement strategies for customer acquisition and customer retention.

Champion a consumer-centric focus by analyzing and reporting on sales, profitability, and marketing efforts.

Recommend opportunities for revenue growth, margin improvement, and cost savings leading to increased EBITDA.

YOUR PERSONAL ATTRIBUTES

• You maintain a steady and optimistic demeanor
• You are an enthusiastic brand ambassador and a cultural leader
• You speak and write clearly, simply, and succinctly
• You share our passion for social impact

YOUR EXPERIENCE AND QUALIFICATIONS:

• Minimum 3 years of P&L responsibility for an enterprise eCommerce business
• Minimum 10 years of industry experience
• Proven track record of growing top and bottom-line results
• Extensive experience with the 4 pillars of eCommerce: Merchandising, Direct Response Marketing, Operations, and Technology
• Excellent analytical, project management, and presentation skills
• Bachelor’s degree or higher educational experience

YOU’LL KNOW YOU’RE SUCCESSFUL WHEN:·

• You have formed successful cross-functional partnerships with other Support Team members and their team
• You and your team meet your annual goals
• Others view you as a “company first” role model
• You consistently demonstrate our values to grow our brand, business, and culture

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and plentiful entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice), and Family Time. You’ll be involved in growing our social mission through the Playmaker Project. And we have dogs.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.