As a Marketing Campaign Analyst, you will be responsible for executing all aspects of customer data preparation to enable catalog binderies and the USPS to deliver catalogs to our customers. This includes the systems, data and processes that support catalog delivery as well as the creation of bindery instructions and auditing of the event itself ensuring the right customers receive the correct offer. Collaborate with other members of direct marketing and external service bureaus on up-stream (customer selection) and down-stream (catalog binding, delivery and database load) activities.
You will also be responsible for managing, facilitating and executing the process used to select customers to receive catalogs and other mailings. Customer selection involves selecting customers based on customer model scores using a software package called HCL Unica. You will also oversee pre-production testing and scheduling with minimal on-call duties.
Beyond the tasks required for scoring and selection, a Marketing Campaign Analyst also works on a variety of ad hoc requests and projects to support Direct Marketing initiatives, and the testing and implementation of software version upgrades.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)