In the last decade, the business world has seen an unfathomable increase in the collection and use of data in business operations. From tech companies to marketing agencies, data has become a major asset for success. In fact, the increased collection and use of data has made it a billion dollar industry. If you have ever seen the Netflix documentary, “The Great Hack”, then you know that there is now a war for data. On one hand you have the sharing, leaking, and hacking of data, while on the other hand you have people concerned about their privacy being breached.