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Channel Manager, Display and Online Video
Work Mode: Onsite
Location: Remote
Opportunity
As part of an elite team, the Channel Manger, Display and Online Video is the Center of Excellence for the channels and is responsible for planning and executing all display and video advertising campaigns through various platforms with an eye for performance marketing.
Primary Objectives
- Oversee strategy and execution of all digital display and video media campaigns for KBNA to meet and exceed business goals
- Understand channel integration when it comes to the media mix and optimize to performance goals
- Differentiate the brand though partnerships with Campaigns and Creative teams to develop optimal creative assets
- Create efficient and effective campaigns through collaboration with Performance Marketing team leveraging incrementality and test & learn actions that translate into business-as-usual campaigns
Specific Responsibilities
- Own Display and Online Video Channel Management and identify new opportunities in technology and channel expansion strategies
- Act as an advisor of key platforms and develop relationships with platforms beyond agency partnerships
- Implement measurement of these channels independently and within the marketing mix leveraging internal and external tools
- Lead Content Planning processes and ownership of the digital marketing POV on digital first brand standards
- Drive Media Planning for the channels and the expansion of current always-on content prioritization into broader media planning strategies for larger scale national media campaigns and flex campaign opportunities
- Design Omni-Channel Strategy with the expanded knowledge of Retail Media Networks and Retail/Etail Testing strategies to work toward a true omni-channel digital marketing strategy
- Closely track and report overall campaign performance across channels, while devising strategic recommendations regarding how to improve levels of engagement and conversion
- Ownership of our programmatic display program that is meant to drive both acquisition of new customers and remarket to existing customers including oversight of creative and performance roadmaps
- Continually build upon previous successes, A/B testing and tracking performance
- Partner with brand + creative partners to support creative briefing and trafficking
- Tracking of all campaigns from impression through the sales cycle, reporting out on effectiveness of each channel
- Partner with media agency(s) and vendors to understand our best opportunities for driving efficient campaigns and growth
- Manage and oversee reporting, identifying areas of opportunity and communicating key wins
- Responsible for assisting with budgeting, including monthly and quarterly forecast and ensure programs are pacing correctly for optimal performance
- Create and analyze weekly dashboards that breakdown analytics into actionable insights, tracking and reporting on all display and video advertising campaign performance
- Manage external agency relationship and internal department needs for setup of campaigns across digital platforms, including but not limited to, placing pixels, developing custom audiences and custom links to track all assets
- Analyze customer database to create more targeted and relevant interactions with customers based on consumer segmentation
- Work closely with our internal creative services and content teams to ideate and develop assets for campaigns
Skills/Requirements
- 5-7 years’ experience in managing paid marketing campaigns and working with top platforms like Google Ads, YouTube, or Facebook required
- Strong analytical skills and familiarity with Excel & PowerPoint as well as reporting tools including Adobe, Google Analytics, Measured, MMM, LiftLab required
- Innovative thinking, resourcefulness, and strong communication skills
- Strong negotiation and communication skills with a talent for persuading business partners and publishers
- Strong collaboration skills, working effectively with cross-functional teams including agencies, creative, production, digital marketing, legal, and finance
- Ability to deal with change with a passion for innovation and creative problem solving
- Travel quarterly team meetings and as needed in-person presentations – Less than 25%
#LI-Remote
#LI-AT1
The salary range for this position is $113,900 – $145,550. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.
Why Work at Kohler Co.?
Kohler Co.’s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
*Important
update for candidates applying to roles within Kohler Energy, including Power
Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy,
Curtis Instruments, and Heila Technologies.
On November 6,
Kohler Co. announced the strategic decision to establish Kohler Energy as a
separate, independent business with Platinum Equity as the majority investment
partner. Kohler will continue to stay invested in the Energy business following
the closing and remains committed to supporting the acceleration of long-term
growth strategies for both organizations. Talent and operational transition
plans are underway, and Kohler Co. and Platinum Equity expect the agreement to
close in the first half of 2024.Thank you for your interest in joining our
growing team as we embark on the next phase of growth!
About Us
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at (url removed).
It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact (url removed). Kohler Co. is an equal opportunity/affirmative action employer.
We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .
