Kinesso – United States Looking for VP Ad Operations – West at San Francisco, CA Full Time

VP, Ad Operations 

Business Overview

At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.  

Position Overview

Ad Operations serves as the platform experts that support the activation and execution of digital ad campaigns. The candidate will act as the liaison between media counterparts and provides strategic and consultative guidance around ad-technology and marketing-technology alternatives and solutions to support client relationships; acts as data implementation experts and manages data governance. The candidate will evaluates new and existing ad technology and/or vendors and serve as the solutions expert in matching client and agency objectives/measurement to ad-technology solutions. The candidate will interface with multiple client and/or media agency teams to provide desired solutions/outcomes.

Responsibilities

• Ensures the marketing effectiveness and ROI across all digital media campaigns across a portfolio of clients and the accuracy of operational and platform execution of campaigns. Ensures team training and effective communication of SLAs internally and externally; properly captures campaign ROI value
• Responsible for the development and maintenance of multi-year data strategies and media analytics for clients across online and offline channels
• Ensures tags are confirmed to have a Data Protection Agreement (DPA) and comply with regulations (e.g., considered GDPR/CCPA compliant)
• Serves as market and/or group leader; provides broader representation of data and platform operations. Leads the onboarding process of new clients, evolving to meet the needs of the market, clients, and industry. Presents Ad Op’s core services/ processes to clients and external agency or industry partners and represents the overall brand to external parties/industry
• Responsible for people management duties including compensation decisions, hiring/firing, performance appraisals, coaching and development

Required Skills and Experience

• Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Expert)
• Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Expert)
• Building Talent/Developing People: Focuses on developing, coaching, and mentoring to enable others to improve performance and to reach their full potential (Expert)
• Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Expert)
• Ad Tech Solutions: Knowledge of technology or measurement ad tech solutions, including platforms (Expert)
• Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities. (Expert)
• Kinesso does not require candidates to have a college degree

Desired Skills and Experience

• Global experience is a plus

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. 

We See You At IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $xxx to $xxx.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. 

Employment Transparency

It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. 

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email *************@mbww.com.

About IPG Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.