Keeping Current Matters Looking for Director of Brand Management at New York County, New York Full Time

Are you someone who is passionate about crafting the perfect brand messaging? Are you ready to combine your strategic and creative skillsets to connect a powerful mission with a category-creating product? Are you looking to make an impact on something greater than yourself (alongside some truly amazing people)?

If so, Keeping Current Matters is looking for an experienced Director of Brand Management to join our team!

The KCM Vision

We believe every family should feel confident when buying and selling a home.

Since 2007, KCM has been partnering with real estate agents to educate their clients on the process of buying and selling a home. We believe in education. When real estate agents are equipped with hyper-relevant, easy-to-understand, powerful insights about the housing market, they’re empowered. They’re able to help their clients make decisions they feel proud of.

If…

• You are a creative leader. You have a vision and a roadmap to bring big ideas to life.
• You’re a passionate advocate for brand. You believe in the power of consistent brand messaging across all types of communications and products.
• You are data-driven and proactive. You leverage customer data to identify new opportunities or gaps.
• You can connect with the customer. You know your audience and understand the importance of tailoring messaging to your brand’s avatars.
• You champion teamwork. You’re a practical and productive collaborator with the ability to drive cross-functional initiatives and engage others.
• You multiply people. You know how to challenge your team in a way that will best leverage their talents and stretch them to grow.

…then this is the job for you!

How you’ll spend your days:

• Developing the brand value proposition, positioning, target personas, and messaging platforms
• Translating the brand positioning to brand standards, new product positioning, and marketing campaigns that drive KCM members through the customer journey
• Working with member acquisition, sales, product development, and customer success teams
• Monitoring market trends, such as customer insights and competitive threats
• Developing brand and PR programs to drive brand and category awareness
• Managing a creative and brand team, campaign calendar, and creative development process that brings our value to life through creative execution
• Setting the standard for creative assets to drive quality, relevance, consistency, and uniqueness
• Tracking and communicating KPIs and tying them to business performance

For success in this role you’ll need:

• Bachelor’s degree or equivalent experience in marketing
• At least 7 years of experience in branding and marketing
• Excellent verbal and written communication skills
• Excellent analytical skills
• Strong business acumen

Bonus points if you have:

• Relevant certifications (ie: Certified Brand Manager, Certified Project Manager, Marketing Certifications, etc.)
• Knowledge of the real estate industry

The Whole Package:

• Location: Richmond, VA (Occasional Telecommute Available)
• Competitive compensation package with performance bonus
• Health Insurance on your first day with employee premiums covered 100%
• Vision & Dental Insurance Available
• 401(k) with 100% company match up to 3% of salary and bonus (immediate vesting)
• Annual personal growth budget to purchase books, educational subscriptions, etc.
• Take it when you need vacation policy from day 1

KCM has been certified as a Great Place to Work for 7 years and has been recognized five times on Fortune Magazine’s Annual 100 Best Small & Medium Workplaces™ list. We only hire people who lead, own, and exceed in everything they do.

At Keeping Current Matters, we care about people. That’s why we’ve intentionally designed a culture-forward organization that is driven by our desire to educate ourselves, our members, and each other. We are built upon a shared set of core values that are designed to fill you with drive and compassion. You won’t just find these values hanging on an office wall, but you will find them in each of us. Together, we strive for excellence. We are strategic. We are game-changing. We are ambitious. We take risks. And we have fun! So, if you’re someone who is determined to make an impact, thrives on open and real communication, and aspires to be part of an empowering team that redefines what’s possible, then Welcome to KCM.

KCM is an equal-opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.