Purpose and Scope
As an integral member of the Leadership Team, this position will define and implement the brand communication strategy which promotes, enhances and protects the organization’s brand reputation, both externally and internally. This role will drive and manage all aspects of global brand marketing and communications, which includes PR, Digital Marketing, Social Media, Celebrity Events, and Brand Advertising. The ideal incumbent will be an ambassador for the organization and will continually build relationships with the media and external partners. The main goal of this position is to advance the brand’s position and drive broader consumer awareness to support Retail, Wholesale and E-Commerce sales objectives.
Education and Training