Jobspro Looking for Senior SEM/SEO Marketing Specialist at San Mateo, CA Full Time

Jobspro is seeking a talented Senior SEM/SEO Marketing Specialist to join our team. As Senior SEM/SEO Marketing Specialist, you will be responsible for developing and implementing search engine marketing and optimization strategies to drive organic traffic and improve search engine rankings. In this role, you will work closely with cross-functional teams to execute campaigns, monitor performance, and make data-driven decisions to achieve business objectives.

Responsibilities

• Develop and execute SEM and SEO strategies to improve organic rankings and drive traffic.
• Conduct keyword research and analysis to identify relevant target keywords.
• Optimize website content and structure for search engines.
• Manage and optimize paid search campaigns across various platforms.
• Analyze campaign data to measure performance and make data-driven decisions.
• Monitor industry trends and competitor activities to identify opportunities and challenges.
• Collaborate with content and design teams to develop and update website content.
• Stay up-to-date with the latest SEM and SEO best practices and algorithm updates.
• Provide regular reporting and analysis of SEM and SEO performance.

Requirements

• Proven experience as an SEM/SEO specialist or similar role.
• Solid understanding of search engine algorithms and ranking factors.
• Experience with keyword research and analysis tools.
• Proficiency in Google Ads, Google Analytics, and other relevant tools.
• Strong analytical skills and ability to interpret data.
• Excellent communication and collaboration skills.
• Ability to multitask and manage multiple projects simultaneously.
• Up-to-date with the latest trends and best practices in SEM and SEO.
• Relevant certifications in SEM/SEO are a plus.