Log In
Sign Up
State Role Title
Public Relations and Marketing Specialist IVPosition Type
ClassifiedPosition Status
Full TimeFLSA Status
Exempt: Not Eligible for OvertimeCollege/Division
School of Professional & Continuing EducationDepartment
100066 – Professional & Continuing EducationPay Band
5Pay Rate
Pay RangeSpecify Range or Amount
$70,000 – $80,000Is this a JMU Only position?
NoIs this a grant-funded position?
NoIs this a Conflict of Interest designated position?
NoPosition Summary InformationGeneral InformationThe Director of Marketing & Recruitment will plan, coordinate, implement, and oversee an integrated and comprehensive marketing and recruiting campaign to drive student enrollments and registrations in the School of Professional & Continuing Education. This position is responsible for developing and executing marketing plans and recruiting strategies to generate interest and demand for the designated portfolio of programs. Plans will incorporate an integrated mix of digital and traditional strategies (such as online/web advertising, search engine marketing, social media ads and posts, direct mail and email, radio, web content, etc.). The Director will have expert knowledge and proven results developing and leading marketing initiatives and is tech-savvy and intuitive with ideas to reinforce and scale strategies. The Director will work in concert with the university’s brand strategy and collaborate with University Marketing staff to ensure consistency in messaging.Duties and ResponsibilitiesLead marketing strategy development for SPCE’s portfolio of programs and products via innovative and integrated marketing campaigns; identify and manage marketing budget. Identify target audiences and develop tailored marketing campaigns to attract prospective students. Lead the execution of targeted program- and audience-specific marketing plans that include advertising on traditional, digital, and streaming platforms as well as traditional forms of marketing. Develop and manage the marketing budget to ensure financial optimization and that targets are met. Manage the production process of marketing collateral, including coordinating with third-party vendors for graphic design, video production, and printing needs. Manage marketing vendor relationships and contracts. Manage
SPCE
website, working closely with
SPCE
staff to update and maintain content on an ongoing basis.
Supervise two enrollment specialists and one graduate assistant. Set performance goals (including targets for lead funnel engagement), conduct regular performance evaluations, and provide constructive feedback and training to enhance performance. Promote a culture of continuous improvement and innovation within enrollment management.
Lead data analysis on marketing strategies and tactics to ensure effectiveness, make mid-course corrections, and to reach awareness and enrollment goals; creates and maintains regular reports regarding campaign performance.
Manage strategic internal and external communication initiatives. Collaborate closely with University Marketing in production of campaigns to ensure brand alignment and consistency.Assist in the management of a content calendar and project timelines, as well as recruiting timelines for multiple programs. Work with campus and
SPCE
partners to find the best solutions for recruitment and marketing needs while meeting deadlines.
Oversee the strategic management of all student recruitment efforts to position
SPCE
for growth in all program areas. Manage the inquiry-to-enrollment student communication plan for programs, ensuring that all prospective student journey communications are accurate, professional and appropriately reflect the values of
SPCE
and
JMU . Utilize digital platforms and tools to develop and execute email campaigns, leveraging segmentation and personalization techniques to maximize impact. Design outreach strategies for students who inquire but do not enroll, and students who have previously enrolled but have stopped out.QualificationsSignificant professional experience in enrollment management or other related field; new customer generation, membership growth, or other areas will be considered.Strong understanding of admissions processes, enrollment trends, and best practices in higher education.Experience developing, implementing, and evaluating comprehensive marketing/communication and enrollment/revenue generation plans.Demonstrated ability to lead and motivate a team, fostering collaboration, appreciation, continuous improvement, and a positive work culture.Exceptional written and oral communication skills.Demonstrated organizational ability and solid attention to detail, data-informed decision making, and project management skills to manage multiple competing priorities.Experience with digital advertising platforms, CRMs, and social media channels.Experience with website
SEO
strategies to improve conversion.Experience with student recruitment efforts in higher education, including admissions processes, enrollment trends, and best practices.Experience in the development of segment-driven messaging aligned to marketing audiences and strategies.Condition(s) of Employment
Employment is contingent upon the successful completion of a criminal background check.
E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.Posting Date
10/16/2023Beginning Review Date
10/24/2023Closing DateOpen Until Filled
YesProposed Starting Date
01/08/2024EEO StatementJames Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.
We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.
Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.Reasonable Accommodation RequestIf you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or
- You may also visit the
JMU
Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.Annual Security and Annual Fire Safety ReportNotice of Availability – Annual Security and Fire Safety Report
The Annual Security and Fire Safety Report contains information regarding campus security and personal safety including topics such as: crime prevention, the university police law enforcement authority, crime reporting policies, disciplinary procedures, protocols for the immediate notification of students and staff upon confirmation of a significant emergency on campus and other matters of importance related to security and safety. The report includes statistics for the most recent three-year period of reported crimes that have occurred on campus; in certain off-campus buildings or property owned or controlled by
JMU
or its affiliates; and on public property within or immediately adjacent to and accessible from the campus.
The Annual Security and Fire Safety Report includes campus housing fire statistics for the most recent three-year period, a description of each on-campus student housing facility fire safety system, the number of fire drills held during the previous calendar year, policies or rules on portable electrical appliances, smoking, and open flames in student housing; and procedures for student housing evacuation in the event of fire along with other fire safety information.
The
JMU
Annual Security and Fire Safety Report includes the Harrisonburg campus and the three overseas branch campuses; Florence, Antwerp, and London. It is available electronically http://www.jmu.edu/publicsafety/clerycompliance/2018Annual-Security-and-Fire-Safety-Report.shtml
You can obtain a copy of any of this report by contacting the Office of Public Safety,
MSC
6810, James Madison University, Harrisonburg, VA 22807 or request that a copy be mailed to you by calling (540)568-6769/6913.Required fields are indicated with an asterisk (*).* How did you learn about this position?
Charlottesville Daily ProgressChronicle of Higher EducationDiverse Issues in Higher EducationDiversity.com (Including BlackCareers.org, VeteranJobs.net, AfricanAmericanHires.com, AsianHires.com, WeHireWomen.com, AllHispanicJobs.com, LatinoJobs.org, DisabilityJobs.net, AllLGBTjobs.com, NativeJobs.org, and OverFiftyJobs.com)Employee ReferralHarrisonburg Daily News RecordHigherEdJobs.comHispanic OutlookIndeed.comINSIGHT Into DiversityJMU Dual Career and Community Resources ProgramJMU JobLinkJob FairNCAANorthern Virginia DailyNuevas RaicesRadioRichmond Times DispatchRoanoke TimesSocial Media (Facebook, LinkedIn, Twitter, etc.)VA Jobs WebsiteVEC (Virginia Employment Commission)Winchester StarOther
- If you selected a source above please type “N/A” in the following box. If you selected “Other” please indicate where you heard about the position. (Open Ended Question)
- Are you requesting consideration through the Alternative Hiring Process and have you received an approved Certificate of Disability? If yes, please attach your Certificate of Disability to this application under the documents section.
YesNo
#J-18808-Ljbffr#
