itelCX Looking for Director of Digital Marketing & Talent Attraction- GUY at Georgetown, Demerara-Mahaica, Guyana Full Time

The Director of Digital Marketing & Talent Attraction (DMTA) will manage integrated digital marketing channels and be responsible for creating exciting digital moments across all itel’s online channels. With a strategic focus on Talent Attraction and Employee Retention, this role will ensure content and marketing tactics meet the needs of itel’s brand positioning and attract vital online audiences. The DMTA will bridge the gaps across all online channels and create a cohesive and connected online ecosystem supported by data tracking and analysis. This role will work closely with the Talent Acquisition team to develop and implement a digital recruitment strategy to attract and hire top talent. The DMTA will also support the sales team with strategic distribution of B2B-focused content.

• Develop and execute a comprehensive digital recruitment strategy that includes social media, online job boards, and other digital tools.
• Collaborate with hiring managers to identify job requirements and develop position-, account- and country-specific recruitment strategies
• Ensure proper and seamless integration of the applicant tracking system and the website to ensure a positive candidate experience throughout the recruitment process.
• Funnel applicant leads to recruitment team and monitor status updates
• Analyze recruitment metrics and providing regular reports to senior management
• Execute paid and organic online campaigns for Talent Attraction and B2B audiences
• Work closely with the sales team to develop and deliver online content with B2B focus
• Stay up to date with emerging technology and trends in digital advertising, content delivery and recruitment
• Manage website development activities and enhancements and ensure all tracking of website traffic and activities
• Integrate digital strategies into all marketing campaigns and develop digital marketing strategies that flow seamlessly across channels
• Work closely with the Talent Acquisition team and other internal stakeholders on sourcing strategy and campaigns
• Deliver key data for monthly and quarterly board reports

Social Media

• Lead on content planning and strategy for all social media pages
• Oversee community management on social media pages
• Post content, as per social media grid daily/weekly/monthly
• Monitor online sentiment related to the itel brand and the way audiences engage the brand
• Identify and build relationships with key influencers and work with them to amplify the brand
• Identify, report and manage real and potential threats to brand reputation
• Ensure all messages, comments, and interactions are addressed in a time-sensitive manner
• Engage in social listening
• Monitor and track digital marketing KPIs

Local Talent Attraction Marketing

• Develop geo-specific marketing & PR plans
• Execute on strategic marketing activities in local markets
• Manage relationships with local vendors
• Monitor and grow itel brand recognition regionally
• Connect online and offline strategies and activities
• Consistently research and ensure strong understanding of the markets and competitive landscapes in which we operate

Requirements

• Bachelors degree in marketing or related field
• 5+ years experience working in a digital marketing role
• Experience in Talent Attraction, B2B marketing, online advertising & content creation
• Experience with employee recruitment and retention tactics
• Strong business acumen and solid writing skills
• Proficient in digital marketing tools and website CMS
• Must be well-versed in search engine optimization strategy, reporting and tactics.
• Fluent in Facebook, Instagram, Linkedin, Twitter and YouTube platform functionalities & strategies
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Able to work independently and with limited supervision

Location: Preference will be given to candidates who can work from one of our on-site locations in Kingston, Montego Bay, Guyana, Saint Lucia or Honduras. Remote candidates will be considered, if their qualifications are a strong fit.

Job Posted by ApplicantPro