Initiative – United States Looking for Senior Analyst, Client Solutions, Analytics at New York City, NY Full Time

Business Overview 

Initiative is different to other media agencies. 

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.  

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

Position Summary

We are looking for you – dynamic, best-in-class talent – to join the Initiative team as a Senior Analyst, Business Intelligence & Accountability. The Senior Analyst will have responsibility for campaign performance metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results.

Responsibilities

• Provide meaningful insight for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior
• Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform
• Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
• Accurately evaluate the effectiveness and performance of paid campaign advertising
• Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platform to illustrate campaign performance
• Coordinate Advertising Operations, Digital Partnerships, and Paid Search for campaign trafficking and quality assurance
• Develop and maintain automated ETL processes by leveraging python and SQL databases to store and harmonize large datasets.

Required Skills & Experience

• Strong proficiency across the following platforms: Excel, PowerPoint, SQL, Tableau, Google Analytics, DoubleClick DCM, Python, and/or VBA
• Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of PivotTables and complex formulas
• Must be able to collaborate across teams to produce strong insights to advance reporting and client deliveries

Desired Skills & Experience

• 2-3+ years of analytical experience, media/advertising industry a bonus
• Ability to digest and explain complex ideas to a diverse group of stakeholders
• Experience with digital media measurement and reporting platforms preferred as well as programming languages
• Experienced in effective dashboard designing with a focus on customizing to client needs
• Ability to work under pressure and manage multiple priorities
• Strong communication and presentation skills equally capable of interacting with peers and senior leaders
• A team player but also have the ability to work independently
• Initiative does not require candidates to have a college degree

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You At IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email *************@mbww.com.

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.