Ingenuity Looking for Marketing Executive at London, England, United Kingdom Full Time

Ingenuity is seeking a highly motivated results-driven Marketing Executive with digital skills to spearhead the generation of awareness, discoverability, and inbound leads across multiple core areas of our business. As the Marketing Executive, you will play a pivotal role in driving growth and engagement in five key area of the business: Agency Growth services, Brand services, Talent acquisition, Communities, and Events.

Your expertise will be instrumental in leveraging various channels, including LinkedIn, our website (.com), and the Ingenuity Content Hub, to optimize discoverability, increase following, and drive clicks.

Additionally, you will collaborate with the PR team to secure press coverage, thought leadership opportunities, and awards. This role offers an exciting opportunity to shape our marketing strategy, create compelling sales collateral, and deliver insightful quarterly reports to our agency clients. If you are a creative and strategic thinker with a passion for marketing, we invite you to join our dynamic team at Ingenuity.

About Ingenuity

Ingenuity is an independent new business consultancy that works with both agencies and brands.

Based in London and Leeds, the team helps marketing agencies of all types to grow by offering outsourced business development, PR and content services, new business events and a variety of growth-related workshops.

Ingenuity also helps brands achieve their marketing objectives by selecting agency partners that match their requirements via its intermediary division, as well as facilitating marketing partnerships between brands via its brand partnerships team.

About the role

Strategy

Generate awareness, discoverability and inbound across 5 core areas of the Ingenuity Business

• Agency Growth services (PR, Business Development, Content Studio, Workshops)
• Brand services (Intermediary, Partnerships)
• Talent
• Communities (CMO of the Future, The Marketing Procurement Club)
• Events (Agency, Brand, In-person, Virtual)

Channel mix

Drive discoverability/following/clicks of Ingenuity channels.

• LinkedIn
• Ensure LinkedIn is updated with content that inspires, educates, or informs on Ingenuity services or events. Give equal coverage to departments. Ensure calendar is aligned with department goals and commercial calendar key beats.
• Brief creative to build assets, write copy, post, and share with the business.
• Respond and engage with comments, posts, and shares from individuals as Ingenuity.
• Run a calendar of paid LinkedIn ads that compliment current outbound campaigns (all departments)
• Build social following and invite key players in the industry to follow Ingenuity channel every month.
• Report on key stats monthly to track growth and channel performance.
• Increase the organic reach out LinkedIn posts
• .com (via organic Search and Google AdWords)
• Run always on AdWords campaigns to drive traffic to .com (across all departments, informed search, and competitors)
• Work with digital partner to ensure constant stream of SEO improvements to the website i.e., metatags, google readability, keyword improvements, speed etc.
• Weekly catch up with SEO/PPC partner
• Upload new events, testimonials, and case studies in the CMS.
• Develop “how did you hear about us” reporting from each site that informs future marketing efforts.
• Report on key stats monthly to track growth and channel performance. Track goal conversions on the website and optimise to improve inbound.

Ingenuity Content Hub

• Create Hub activity to encourage repeat & new visitors. Balance a split of locked and organic free-to-access content to generate subscribers.
• Work with partnerships team to create a stream of partner content (ISBA, IPA, etc.)
• Work with masterclass team to amplify masterclasses and uploads.
• Write thought leadership pieces for Senior leaders across departments to upload and amplify on social.
• Create a newsletter to keep subscribers informed and engaged.
• Ensure content on the hub is SEO optimised.

PR – coverage in press, thought leadership and awards.

• Work with PR team to ensure monthly outputs (x3) that leverage senior leaders and the business in relevant media.
• Keep an eye on calendar of awards that Ingenuity could be relevant for. Work on award entries in conjunction with PR team.

Sales collateral & marketing materials

Support department with the creation of:

• Event marketing materials
• Case studies
• Creds decks
• Bespoke decks (on request)

Agency quarterly report

• Create and deliver a quarterly insight report for paying agency clients.
• Work with Impact sense to build interesting quant/qual research to include in report.
• Shadow write TL articles for senior leaders.
• Create intro and outro “What we’ve been up to” from Team Ingenuity
• Work with the PR team to amplify report where possible.

LIFE AT INGENUITY

We are a friendly, open and approachable team. Providing a range of continually evolving internal initiatives to create a supportive and fun work environment is a priority.

Highlights include…

Monthly ‘Peers and Ideas’ forum focuses on learning from industry colleagues – both internal and external – helping everyone build their understanding of the broad and fast-moving marketing landscape.

A dedicated Mental Health Team shines a spotlight on mental health awareness. They are on hand to speak to with any concerns or just offer a friendly ear. They host regular sessions to provide support and educate the whole business.

Our Diversity, Equity & Inclusion Network covers a broad range of issues, focusing on driving real change within the business and considers how Ingenuity can affect positive change in the wider industry. You can read our statement below:

Ingenuity (in-ge-nu-ity)

(1) Noun the quality of being clever, original, and inventive

Diversity is at the core of living up to the definition of our company name. At Ingenuity, taking strong and evolving action around diversity and inclusion is more than just a responsibility, it is an imperative. We are single minded about mandating diversity and cultivating inclusion within our business and industry. We have fully committed to normalising criticisms and feedback, inviting accountability, and proactively moving our feet in response. We seek to create a work place that celebrates and welcomes our differences, and we recognise our unique position within the industry to affect change. But, we acknowledge that this is not a stationary goal. For Ingenuity, there is always more to do.

Everything we do at Ingenuity is about connection which is why we also provide a variety of other opportunities to connect more informally as a company with regular socials, a book club, an Ingenuity running club on Strava and much more.