Who We Are:
As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.
At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.
We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.
Who Day in the Life:
The Targeted Marketing Specialist reports into the Targeted Marketing Senior Manager and will be a key channel contributor to help grow our brand’s digital base community and drive revenue to thebay.com. This individual is a creative thinker who will partner with internal teams and external vendors to ensure the development and accurate execution of email content from end to end. They will support the Targeted Marketing Senior Manager to ensure email programs are well-planned, properly briefed and exceptionally executed. With an entrepreneurial spirit and a positive attitude, the Targeted Marketing Specialist will facilitate collaboration across teams and operate from a consumer-first mindset.
What You Will Do:
Collaborate with Creative, Marketing and eCommerce to create compelling briefs based on seasonal trend considerations, business objectives, brand differentiation and relevant consumer moments
Review weekly emails with close attention to detail to ensure quality and accuracy
Align with cross-channel partners on email content and communicate necessary changes to Creative
Provide ideas and develop implementation plans for new program initiatives with a focus on trigger campaigns and a personalized customer relationship
Support the Targeted Marketing Senior Manager in developing monthly and weekly email strategies to improve channel performance and optimize performance
Collaborate with the Targeted Marketing Analyst to develop and execute test plans for key channel components such as subject lines, timing, creative, segmentation, frequency, and more
Represent the email marketing position among cross-functional partnerships, presenting recommendations for program enhancements and new initiatives in order to meet goals
Develop customer segmentation strategies across marketing retention channels to determine the targeted audience for each message
Align with the eCommerce team on email linking strategy to track inventory and provide a best-in-class customer journey
Support the development of omnichannel initiatives, including promotional campaigns, social integration, and drive-to-store efforts
Deliver weekly reporting on performance metrics, analyzing results and identifying enhancement opportunities
Work closely with the internal CRM team and vendors to ensure technical aspects of emails are functioning, including link tracking, customer subscription inquiries and acquisition feed lists
What You Will Need:
Bachelor’s degree in Marketing, Communications or a related field
2+ years of relevant experience, including experience in email marketing and/or digital marketing at a retailer, tech company or agency
In-depth understanding of key performance metrics and the ability to recognize how they might impact the business
Excellent project management skills with the ability to prioritize tasks
Proficient in Excel (including creating pivot tables/advanced formulas) Word, PowerPoint
Strong written and verbal skills; ability to build cross-channel relationships and influence key business partners with a respectful, can-do attitude
Tapped into email marketing trends, best practices and technologies
Proficient in HTML (preferred)
Hands-on experience working with ESP and analytical tools
A self-motivated and resourceful person with a curiosity about consumer behaviour and a passion for enhancing the customer journey
What You Can Expect:
About Hudson’s Bay:
Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.
Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.
Our Commitment to Building a Winning Culture:
Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.
Interested in Social Media?
Thank you for your interest with HBC. We look forward to reviewing your application.
HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.
HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.