Hudson’s Bay Company Looking for The Bay | Email Marketing Manager at Toronto, Ontario Full Time

Who We Are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life:

The Email Automation Manager reports into the Targeted Marketing Senior Manager and will be a key contributor to building a digital-first and purpose driven brand. This individual is an analytical thinker who will partner with internal teams and external vendors to ensure the development and accurate execution of targeted channel content from end-to-end. They will support the Targeted Marketing Senior Manager to ensure email, SMS and Direct Mail programs have strong strategies, customer journeys and continually optimized through the use of analytics. They will strive to increase profitability through collaborative and measured use of integrated, multi-channel digital marketing practices and tools. They will derive insights from results and share recommendations with the broader digital and marketing teams. They will serve as an advocate for targeted marketing best practices for Hudson’s Bay internally. This individual will own and accelerate the personalization, automation and segmentation strategy.

What You Will Do:

• Build customer journeys/flows and develop implementation plans for new program initiatives with a focus on automated campaigns and a personalized customer relationship
• Support the Targeted Marketing Senior Manager in developing yearly, quarterly, and monthly email strategies to improve channel performance and optimize performance
• Lead and coach direct report for campaign management across channels
• Collaborate with the Targeted Marketing team to develop and execute test plans for key channel components with champion/challenger approach;  Create and implement A/B tests for direct mail, email, and mobile channels. Analyze findings and apply learnings for future campaigns
• Represent the personalization stream of the Targeted Marketing team among cross-functional partnerships, presenting recommendations for program enhancements and new initiatives in order to meet goals
• Develop customer segmentation strategies across marketing retention channels to determine the targeted audience for each message
• Develop customer acquisition strategies across OMNI channels and build flows for newly acquired customers
• Pitch new channels and tactics to elevate personalization and automation strategies
• Derive insights from reports on performance metrics, analyzing results and identifying enhancement opportunities
• Work closely with internal CRM team and vendors to ensure technical aspects of emails are functioning, including link tracking, customer subscription inquiries and acquisition feed lists
• Measure campaign performance through KPIs and provide recommendations for direct mail circulation and email/mobile targeting   
• Analyze data, present findings to upper management and make strategic recommendations for future marketing campaigns and initiatives to help optimize campaign performance and ROI.
• Work with the Targeted Marketing Senior Manager to analyze channel and customer data in order to draw insights and make recommendations for driving business results through campaign optimization.
• Drive personalization and automation for email. Identify ways to optimize and streamline the current email program process as it relates to this.

What You Will Need:

• Bachelor’s degree in Marketing, Communications or a related field
• 5+ years of relevant experience, including experience in email marketing and/or digital marketing at a retailer, tech company or agency
• In-depth understanding of key performance metrics and the ability to recognize how they might impact the business
• Excellent project management skills with the ability to prioritize tasks
• Proficient in Excel (including creating pivot tables/advanced formulas) Word, PowerPoint
• Strong written and verbal skills; ability to build cross-channel relationships and influence key business partners with a respectful, can-do attitude
• Strong analytical and thought leadership skills
• Hyper aware of email marketing trends, best practices technologies
• Hands-on experience working with ESP and analytical tools (Adobe Analytics preferred)

What You Can Expect:

• Competitive salary and benefits package
• Associate discount up to 40% including top brands
• Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

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Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.