Goodwin Looking for Specialist, Social Media at New York, United States Full Time

Make an impact at Goodwin, where we partner with our clients to practice law with integrity, ingenuity, agility and ambition. We are in the business of building authentic, long-term relationships with our clients, who are some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. Our immersive understanding of these industries – combined with our expertise across high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions – sets us apart. Our Global Operations Team – all business professionals of the firm – was named the “Best Business Team” by The American Lawyer.

The Social Media Specialist is a pro-active, creative thinker with exceptional digital marketing skills and an expert content creator. The Specialist will partner with other team members on the production and execution of various pieces of social media content, social media campaigns and be a trusted advisor for others across the firm on social media best practices.

A successful candidate is highly organized, an effective project manager, pro-active in their approach and always ready to collaborate with others to consistently deliver high quality products and services for internal clients. You enjoy bringing fresh ideas, perspectives and concepts whilst seeking out opportunities to develop productive working relationships with attorneys and colleagues not only in your home office but across our large, international law firm.

What You’ll Do

• Working with the Social Media Manager, you will maintain and monitor the firm’s primary social media channels: LinkedIn, Twitter and Instagram.
• Manage and develop the firm’s social media calendar.
• Oversee and manage daily requests for social media content from internal clients via our project management applications.
• Craft social media content: write copy, develop graphics and other media types in line with best practice for different social media channels.
• Proactively seek and develop social media content ideas for distribution.
• Build strong relationships with lawyers and professional staff to be able to discover and tell compelling stories from across the international Goodwin network.
• Assist with the management and evolution of the firms’ employee advocacy program and related initiatives.
• Assist the Social Media Manager with driving digital education and empowering individuals across the firm to leverage the benefits of social media for their professional needs.
• Gather and analyze metrics on the firm’s social media KPIs and competitive landscape; proactively provide recommendations to department leaders for enhancement.
• Keep abreast of social media industry trends, tools and regulations, including ABA compliance and ethical behavior guidelines on social media channels, integrating relevant aspects into existing Goodwin processes.
• Attend internal and external events as required to develop social media content.
• Compile reports and summaries of different social media activities.

Who You Are

• BA, BS or equivalent experience.
• 2+ years of social media, digital marketing, corporate communications or other related experience
• Ability to draft compelling social media content on a broad range of subjects.
• Excellent writing and editing skills; effective communication and presentation skills.
• Proficiency using design software and other creative applications e.g Canva, Photoshop.
• Good design sensibility for project presentation; proficiency in PowerPoint or other presentation software.
• Experience using social media management platforms such as Sprout, Hootsuite or similar.
• Proven experience building strong relationships and navigate across a matrixed organization.
• Strong project management and process implementation skills.
• Comfortable presenting to a diverse range of individuals and seniorities.
• Impeccable attention to detail.
• Basic video editing experience.
• Experience using social media advocacy programs.
• Experience creating original content e.g shooting videos, photographing events and similar.

Consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.

Goodwin Procter LLP is an equal opportunity employer. This means that Goodwin Procter LLP considers applicants for employment, and makes employment decisions without unlawful discrimination on the basis of race, color, gender, gender identity or expression, age, religion, national origin, citizenship status, disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or other legally protected status.

Please note: Various agencies of the United States government require employers to collect information on applicants and employees. The National Association of Law Placement (NALP) and certain clients request us to keep track of certain aggregate information regarding lawyers. EEO information requested on this application is for purposes of compliance with these recordkeeping and reporting requirements and to determine recruiting and employment patterns. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment.

This position is eligible for overtime: No

Target Salary Range: Boston $70,800 – $106,200 | Los Angeles $70,800 – $106,200 | New York $75,000 – $112,500 | Philadelphia $66,500 – $99,800 | San Francisco $79,400 – $119,100 | Santa Monica $70,800 – $106,200 | Silicon Valley $79,400 – $119,100 | Washington DC $70,800 – $106,200