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The Digital Marketing Executive is an exciting new position within Getmapping. The role is focused on using data, technology, and analytics to drive our Marketing and Sales pipeline. This role is responsible for building commercial impact from our marketing efforts by leveraging our tech stack, including Hubspot, Wix and Google Tools. Your output will cover the end-to-end Marketing process from lead generation to campaigns and CRM (Customer Relationship Management) development.
Getmapping is a leading global provider of geospatial data and survey solutions with over 20 years’ experience in the capture and delivery of high-resolution aerial imagery, LiDAR, digital mapping and web-based services across Europe and Africa.
We enable the timely and cost-effective delivery of geospatial data, creating digital replicas of the world around us. Getmapping collects, transforms, stores, and delivers scalable geospatial data, mapping, and modelling solutions to enable better decision making. We are differentiated from other providers as we supply both an ‘air down’ and a ‘ground up’ view of the environment.
Our Digital Marketing Executive position is ideal for a marketing professional who has experience with digital marketing tools and a wish to accelerate their marketing career within a growing and exciting high-tech business environment. With a desirable four-and-a-half-day week and the ability to work from home for much of the time if preferred, this is the perfect role for a self-motivated and enterprising person.
Key Responsibilities:
- CRM: you will maximise the performance of our marketing program to drive customer retention and repeat revenue by becoming an expert on our HubSpot platform. You will be responsible for helping set-up user journeys, lead scoring and messaging automation.
- Channel management: you will suggest ways to improve social and digital channels, in particular LinkedIn and Search Marketing.
- Search marketing – monitor and improve our PPC ad spend investment and liaise with our freelance SEO specialist on driving continuous improvement and shared learnings and insight.
- Lead gen campaign development – produce compelling campaign strategies to maximise the impact of our lead generation data investments. Share your commercial and customer insight and actions.
- Website content creation – implement web content zones for industry and product information in a creative, accurate and accessible way, for a range of different audiences.
- Website journey development – become the website ambassador for the business, use creativity to suggest improved experiences for our customers and manage CMS updates.
- Analytics – you will use digital analytics platforms to report on progress in delivering the marketing communications plan with ROI (return on investment) metrics where possible.
Key Skills:
With either previous experience as a Marketing Assistant or Marketing Exec, you will have a good understanding of:
- Email Marketing & CRM.
- Experience of Tech or services sectors is preferred.
- Hubspot experience is desirable.
- Website Design and CMS.
- Campaign planning.
- PPC campaigns.
- Knowledge of front-end SEO.
- A knowledge of the Marketing mix is desirable.
- Marketing asset creation.
- Basic presentation skills.
Qualifications:
- High emotional IQ and able to work effectively in a dynamic environment.
- Someone who has a passion for learning more about business and goes the extra mile.
- Previous success stories within the channels mentioned.
- A ‘can do if,’ not ‘can’t do because’ person.
- A good understanding of the sales cycle.
- A degree in Marketing or English is helpful, but not essential.
- An understanding of the B2B space and how it differs to consumer marketing is essential.
- A curious thinker who wants to be the first to ‘work it out’ but is also open to coaching and collaboration.
- A keen interest in the tech space and/or SaaS (Software as a Service).
- A drive to add value and succeed, a creative thinker who takes initiative.
- A team player, who supports those around them.
