254008
Atlanta, Georgia
Full-Time
Regular
Lead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. Create and manage unit digital strategy plans and performance in collaboration with marketing teams, leadership, and campus stakeholders or partners. Apply knowledge of digital communication and marketing principles to create strategically-focused campaigns that link goals, audiences, content, channels, and evaluation. Establish, monitor, and report on Key Performance Indicators and metrics associated with digital strategy goals. This position will interact on a regular basis with: Marketing, Communications and IT unit teams, unit leadership, faculty and staff, GT Information Technology and Institute Communications teams.This position typically will advise and counsel: unit leadershipThis position will supervise: staff
Job Duty 1 –
Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans.
Job Duty 2 –
Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans, increase overall unit brand awareness, and drive customer behavior against key performance indicators.
Job Duty 3 –
Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems.
Job Duty 4 –
Direct workflow and resource scheduling to ensure digital project initiatives remain on time, on budget with project plans, and ensure the project scope and objectives remain aligned with goals.
Job Duty 5 –
Manage agency partner relationship(s) and budget(s).
Job Duty 6 –
Set performance metrics, track and report results, and collaborate with teams on optimization strategies.
Job Duty 7 –
Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines.
Job Duty 8 –
Perform other duties as assigned
Educational Requirements
Bachelor’s Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experience
Other Required Qualifications
Overnight travel required for project delivery; flexibility in on-site daily service delivery hours(due to client shift schedules, project requirements); degree in Business
Required Experience
Five to seven years of job related experience
Additional Preferred Qualifications
Preferred skills include proficiency in HTML, CSS and JavaScript Knowledge of Photoshop or other prototyping software Familiarity with developing a mobile application or mobile application strategy design Knowledge of digital advertising campaign best practices and optimization
Preferred Educational Qualifications
Master’s Degree in Business Administration
SKILLS
This job requires skills in , digital communications, social media and marketing best practices. Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automations systems. Working knowledge of Salesforce or similar Customer Relationship Management platform. Working knowledge of Web Analytics in a variety of platforms. Experience in team supervision, project management, communication skills, writing skills, advanced presentation skills.
Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities. Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests.
This is a supervisory position.
This position may have financial responsibilities.
This position may be required to drive.
This role is considered a position of trust.
This position may require a purchasing card (P-Card).
This position may travel.
This position does not require security clearance.
Job Grade: A10
Georgia Tech is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of race, ethnicity, ancestry, color, religion, sex, pregnancy (including childbirth, lactation, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, marital status, disability, genetics (including testing and characteristics), or protected veteran status, uniformed service-member status, political affiliation or any classification protected by federal, state, or local law. Consistent with its obligations under federal law, each company that is a federal contractor or subcontractor is committed to taking affirmative action to employ and advance in employment qualified women, minorities, disabled individuals and veterans.
Georgia Institute of Technology is committed to making our online job application as accessible as possible. In the event you require accessibility assistance applying for open positions, please contact us at [email protected].
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