FloSports, Inc. Looking for Head of Growth Marketing at Austin, Texas Full Time

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

We’re currently seeking a Head of Growth to join our Marketing team. This role will be at the intersection of marketing, media, and brand. From performance marketing, paid media, social media strategy, influencer ideation, SEO tactics, and experimentation—you must be an expert at connecting all the dots when developing a strategy to drive awareness and acquisition across different customer segments and sports verticals. The Director will be responsible for setting and enabling all aspects of the strategic process for digital: developing the performance marketing budget model, setting KPIs and benchmarks, creating experimentation roadmaps and timelines, collecting feedback from internal stakeholders, and fostering a culture of cross-team collaboration. You will lead a growing team of marketers to develop best-in-class digital strategies for FloSports. The team will be measured on their ability to drive incremental opportunities for activation while improving CAC, ROI, and customer LTV through marketing campaigns, experiments, and stretch projects. The Director will be a key leader amongst the Marketing team, collaborating with other department leads to evolve FloSports’ digital marketing perspective and approach. This position will report directly to the Sr. Director of Growth Marketing.

RESPONSIBILITIES:

• Lead digital strategy and planning to drive awareness and acquisition growth for FloSports.
• Partner with Lifecycle, Product Marketing, and Customer Insights teams, as well as agency partners to to develop experiment roadmaps to optimize audience targeting, media placements, and messaging across all paid channels.
• Own and deliver reporting analysis on performance and business impact for digital campaigns, including ROI, CAC, and LTV.
• Be accountable for conversion efficiency across digital channels, including moving customers effectively from awareness to consideration to conversion stage.
• Guide, mentor and lead a team of talented digital media specialists, in addition to managing our agency relationships.

EXPERIENCE:

• Strong experience in media planning and driving differentiated strategies across multiple channels and audience segments.
• Deep understanding of programmatic media buying and experience with paid search and paid social media platforms.
• Skilled in audience insights, segmentation, persona targeting, and integrating propensity models.
• Experience in analyzing and reporting on digital media mix performance to a range of audiences, including marketing counterparts, business stakeholders, and senior leaders.
• Team management skills, including career development and coaching.
• Demonstrated experience partnering cross-functionally across marketing, internal stakeholders, and agency partners to launch successful tent-pole and bespoke digital marketing campaigns.
• Proven track record of driving scalable, sustainable audience growth through testing, measurement, and iteration frameworks.

ABOUT YOU:

• You love customers. Some would even call you, “customer-obsessed.” You love to learn what motivates them, how they think, and what they like.
• You like technology. You are very familiar with marketing technologies and can ramp on the technical minutiae of our product quickly.
• You are comfortable using data to inform your strategy. You’re confident in your ability to determine the success or failure of an initiative based on what the data says, and you know how to communicate that insight to your leadership and your team.
• You know how to tailor a message for a specific audience. In fact, you might have had experience copywriting in a previous role.
• You can foster an intellectually curious, data-driven culture for your team.
• You are flexible and adaptable. You can navigate ambiguity. However, you also enjoy creating structures and processes in a rapidly growing organization.
• You are self-motivated and constantly seek out ways to help find new efficiencies for you and your team.
• You are a strong team leader. As well as a team player.

QUALIFICATIONS:

• 8+ years marketing experience with at least 4+ years of people management experience
• Experience building a high-impact team; growing the skills of a team, helping prioritize, motivate, and deliver results
• Proven ability to execute funnel testing roadmaps that optimize KPIs at each step of the funnel
• Experience defining audiences, markets, and targeting to optimize campaign performance and drive acquisition
• Thorough understanding of ad attribution and tracking
• Previous experience with Google Ads and Facebook Ads Manager
• Proven success working cross-functionally with internal business partners, including product marketing, content, and data analytics teams
• Deep understanding of attribution methodologies and successful track record of measuring and delivering on performance targets
• Excellent written and verbal communication skills; comfortable presenting/speaking in front of senior leaders.
• Previous experience with other ad platforms such as TikTok Ads, Hulu Ads, and Apple Advertising is a plus
• MS/MBA in Marketing, Marketing Analytics, Computer Science or related technical field is a plus
• Previous work history in tech, media, or sports is a plus

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work – you can take control of your profession and personal schedule
• All-hands events hosted twice a year in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Unlimited paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Free laundry service for all positions that require travel
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week