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FLAME University is the pioneer of liberal education in India, delivering the country’s premier interdisciplinary education experience. Its educational philosophy is rooted in the concept of liberal education, a system of instruction that transcends the artificial divisions that exist between disciplines and unmasks the underlying unity of all knowledge. It urges the student to engage with multiple disciplines in order to view issues from different perspectives for a better understanding of the subject and discover more effective solutions to problems. FLAME University is driven to being one of India’s most respected and reputed centers of learning – the premier destination of choice for higher education in the nation for learners and teachers, to push the design and nature of studies and to create a societal up-gradation phenomenon, particularly in the fields of liberal education and leadership. FLAME has been set up with an idealistic vision and a social commitment to contribute to society nobly.
We are currently seeking an experienced and visionary Manager/Assistant Manager to join our Branding & Communication team. This role is pivotal in shaping and elevating our brand strategy to new heights.
Key Responsibilities:
Brand Strategy & Management:
– Lead impactful brand campaigns by ideating creative briefs rooted in consumer insights, resulting in best-in-class creative work from agency partners and in-house designers.
– Drive excellence across all marketing and communication activities, including brand voice, messaging, advertising, brand integration, website development, media planning, and content development.
– Identify new and emerging marketing channels to create brand awareness.
– Manage commercial agencies to develop and execute all integrated campaigns and branded content.
Digital Marketing:
– Collaborate closely with digital agencies to execute campaigns, monitor performance, and understand key metrics.
– Oversee the digital strategy and content direction for the brand’s social handles and partnerships.
– Demonstrate a deep understanding of paid campaign strategies across channels (Google Ads, Facebook, LinkedIn, YouTube, etc.) and SEO.
– Track and analyze KPIs of campaigns and stay informed about industry trends and emerging technologies.
Content & Creatives:
– Ensure clear and consistent communication of brand messages.
– Cultivate and protect the brand image.
– Develop content for consumption by digital and traditional media.
Industry Analysis:
– Track competition and extract valuable consumer insights.
– Analyze consumer behavior toward the brand’s products and competitors.
– Conduct market analysis to ensure the brand retains and grows market share.
– Stay informed about new trends and innovations by competitors and their impact on customers.
Requirements:
– 5+ years of experience in brand management.
– Proven experience leading marketing for a fast-growing brand or similar industry.
– Successful track record of building a brand with measurable results.
– Comprehensive online and offline marketing experience.
– Exceptional communication and relationship-building skills, with the ability to collaborate cross-functionally within the organization.
– Strong aesthetic sensibility.
– Experience working closely with creative, digital, and PR agencies.
