https://amzn.to/44P6GXZ
To support the mission of Fishbowl, we have recently partnered with Diversis Capital to invest in Fishbowl’s growth and market scale. We have an established customer base and product offering while making investments in new products to address new markets and are growing our efforts in international opportunities.
The Opportunity
We are seeking an experienced and dynamic Product Marketing person to join our team. The ideal candidate will be responsible for developing, and executing marketing strategies to drive awareness, adoption and revenue growth for Fishbowl software products. Reporting to the Chief Marketing Officer, the Director of Product Marketing will define, communicate, and execute cohesive Go-to-market strategies with a focus on enhancing Fishbowl’s product marketing approach and infrastructure. You’ll roll up your sleeves in partnership with the CMO to deeply understand and research our core ICPs, market segments, competitors, pricing and packaging. You’ll focus on driving increased adoption at time of product release, help the team expand revenue though upsell opportunities, and leverage your expertise to build and execute rock-solid GTM strategies. The Director of Product Marketing will craft product messaging and positioning to emphasize ROI, value and differentiation of Fishbowl products in comparison to the competition. You’ll build and lead a high-performing team that owns all Product Marketing for Fishbowl, and Fishbowl international segments, related programs, strategies, and budget that contributes to Fishbowl’s monthly, quarterly, and annual, revenue and EBITDA goals.
The ideal candidate will be a hands-on leader who is comfortable helping generate world-class assets such as, sales decks, case studies, product overviews, and more. They will leverage data to create actionable insights and continuously improve our customer journey. The Director, Product Marketing will adapt messaging and positioning to appeal to international markets and will effectively communicate and partner with our sales and product teams every step of the way.
As we work to expand our internal team, Fishbowl is looking for individuals who are highly collaborative, carry diverse skill sets, love problem-solving, and understand the value of working on a high-performing, goal-oriented team.
Responsibilities
Go-To-Market Strategy:
Positioning
Market Analysis
Messaging
Sales Enablement
Lifecycle Messaging
Customer Advocacy
Data
Qualifications
Benefits
E-Verify
Fishbowl participates in the Electronic Employment Verification Program. Please visit https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf for more information.
EEO
Fishbowl provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
ADA
Fishbowl is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
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