Equator Coffees Looking for Content & Community Specialist at San Anselmo, CA Full Time

POSITION: Content & Community Specialist

CLASSIFICATION: Exempt

REPORTS TO: Head of Marketing

POSITION SUMMARY

Equator Coffees is looking for a people-centered, creative, culturally tuned-in Content & Communications Specialist to join our team. This person’s core focus is communicating the Equator brand to our growing community. In this high-impact role you’ll be responsible for developing and executing on our company’s social content and digital community strategy. You are an enthusiastic, purpose driven, adaptable individual – someone who balances instincts, intellect, and a whole lot of heart. You can dream up a concept for a great reel, and produce, edit, and analyze its performance, keeping an eye out for learnings along the way. 

Your day-to-day:

• Work closely with the Head of Marketing to develop an overall content strategy that best communicates our brand beliefs, builds our community, and leverages our distinct voice to differentiate us from competitors. 
• Develop and execute an engaging and on brand social media strategy optimized for each channel, and own execution across all social channels, including Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, and/or emerging platforms.
• Build and maintain an editorial calendar and publishing schedule. Create and produce content in various mediums such as gifs, images, or short-form videos, working with Creative Director and partner creatives to make best in class, social-first storytelling for both organic and paid media.
• Manage/monitor the online conversation about Equator, including comments, direct messages, mentions, and more. Ensure brand consistency, prompt engagement in relevant conversations, and issue escalation.
• Identify, build, and maintain strong relationships with our creators/ambassadors, the “Tiger Collective”. 
• Support content development for equatorcoffees.com, CRM, and other brand touchpoints as needed.
• Collaborate closely with Digital Marketing Manager on social commerce integrations, the development of advertising creatives, and new product launch support.
• Develop trend insights to help improve social strategy, and contribute to product and brand development. Monitor social listening and cultural trends, looking for ways the brand can support and add value to conversations. Maintain ongoing competitive analysis and recommendations, looking for ways to differentiate and innovate.
• Report on social KPIs on a weekly, monthly, and quarterly basis.

We’d love to hear from you if you…

• are up-to-date with the latest trends and best practices in social media and ambassador marketing and measurement.
• have a fascination with the building of digital community and a motivation to engage with Equator’s community – internal and external
• have a collaborative “figure it out” mindset with experience in small, nimble marketing teams.
• have organization skills, ability to prioritize multiple tasks, exceptional attention to detail.
• have a demonstrated ability to manage multiple projects through strong prioritization and planning, while ensuring stakeholder participation and alignment.
• are committed to developing a socially responsible brand and businesses.
• Love great quality coffee!

REQUIRED SKILLS, KNOWLEDGE & ABILITIES

• 2-4 years proven working experience in social media management.
• Experience in Food & Beverage, DTC, or CPG premium brands.
• Bachelor’s degree in Business, Marketing, Communications, or similar field preferred.
• Strong understanding and passion for social media and cultural trends, especially Instagram.
• Familiarity in using editing and graphic design tools to create content for social channels. Exceptional ability to produce creative content that delivers measurable success, with case study examples.
• Expert level copywriting, informed by an understanding of your audience, and skillful storytelling.
• Ability to land campaigns that tackle complex social and political subjects, with sensitivity and understanding of cultural differences.  
• Knowledge of reporting tools, platforms, and using metrics to gain insights that drive strategy.
• Collaborative spirit and experience working cross functionally with internal teams and working with influencers.
• Planning, organizational, and communication skills. Previous experience managing a content calendar and using planning tools like Sprout Social.
• Comfortable working in a fast paced environment where entrepreneurship and initiative are encouraged; able to oscillate between strategic and tactical work (i.e. develop a plan, execute the plan).
• Trustworthy with integrity demonstrated at the highest level. Ability to work strategically as a proactive self-starter with independent decision making, driving rapid work delivery, and having a solution-driven approach.

COMPENSATION

• Competitive salary 
• 100% Employer Covered Premium Medical Insurance
• Group Dental & Vision Insurance Plans Available
• Flexible work hours
• Hybrid in person/work from home
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP) 
• Paid Time Off
• Volunteer Paid Time Off
• 401(k) with 4% match 

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

Equator Coffees is an equal opportunity employer. All aspects of employment including the decision to hire, promote, and discharge will be based on competence, performance and the business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, gender (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or any other applicable legally protected characteristics.