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Overview:
Emerald is seeking a strong new business development focused Sales Director. This role will generate and lead new sales and sales strategy efforts supporting MJBiz events and media, including the award-winning tradeshow, MJBizCon, the leading conference supporting the global cannabis industry. From professional grow and processing to financial services, MJBiz connects industry leaders in distinct segmented areas including Cultivation Products & Services, Processing, Packaging & Lab Services, Retail & Dispensary, and Business Services.
As Sales Director, you’ll be responsible for delivering revenue for the MJBiz Media (print and digital) as well as conferences & tradeshows. You’ll balance leading and mentoring your sales team with an individual sales goal focused on new business growth which will require you to consistently cultivate warm leads, prospect, and network for new leads as well as own and close strategic targets while supporting your team members on complex opportunities. You are comfortable with sales discipline, forecasting, CRM, proposal writing, strong pipeline, and opportunity management, and have the technical skills to drive reporting, compliance, and visibility.
The best candidate for this role will be a proactive, results-driven leader who is capable of building and maintaining a results-producing sales funnel with limited oversight. You’ll bring the ability to quickly drive the success of an established brand and take a data-driven approach to making decisions and setting a clear strategy and operating plan to enable our sales team to hit ambitious revenue goals.
This position can be performed from any of our US-based offices or remotely from anywhere within the US.
Responsibilities:
Player/Coach, self-directed to achieve personal goals while acting as team lead to VP of Sales in developing and motivating a team of Sales Consultants and Business Development Managers to deliver revenue targets
Build account strategy in collaboration with VP of Sales and Brand Leader
Execute account strategy for maximum revenue potential across all channels and products
Develop outreach strategy to convert brands/companies in the cannabis industry, into sales opportunities
Work with Marketing, Sales Coordinator and Senior Leadership to ensure follow up of leads in assigned channels
Achieve monthly, quarterly and annual pipeline and revenue targets
Multimedia Sales Experience with consistent track record of exceeding YOY growth
Experience implementing and managing a clear, efficient, technology-enabled sales process and structure that drives growth
Qualifications:
Proven ability to rally a team and leverage data and methodical execution to meet ambitious personal and team goals
Successful track record of collecting and managing forecasts with accuracy and predictability throughout the entire sales funnel
Ability to effectively collaborate with cross-functional teams including marketing, finance, and other leaders across the organization
Comfort working in a dynamic, evolving environment, with a proven ability to effectively pivot to incorporate new information and/or develop new strategies to ensure goals are met
Ability to effectively communicate with, influence, and manage Executive level customers
Strong understanding of Sales Development best-practices (cadence management, cold-calling, objection handling, etc.) and pipeline-building process. Inside sales expertise with a focus on creative cold calling tactics a plus.
Sales Leadership experience with a proven ability to create and execute strategies that drive revenue and consistently hit success metrics for a fast-growing, evolving event and industry
Experience managing and developing a team of sales development representatives or account executives to meet/exceed revenue and retention targets
Proficient in Salesforce, A2Z, Microsoft Office, and other sales acceleration technologies
Ability to travel up to 20% of the time
ABOUT EMERALD
Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit (url removed).
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $80,000-$100,000 (Sales Incentive Eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at (url removed).
