Dreamgirl International Looking for Social Media Marketing Specialist at Bell, California Full Time

The Social Media Marketing Specialist is responsible for overseeing the company’s social media strategy in order to drive awareness, traffic, engagement and conversion. This role interacts cross functionally with design, and marketing teams to support their respective objectives while ensuring consistency in DG brands voice and tone. The ideal candidate will have a demonstrated passion for fashion, familiarity with the Dreamgirl voice and a true love for social media combined with business savvy and a knack for developing creative partnerships, and promotions while engaging our customers in an authentic way through relevant social media content.

Examples of Essential Duties and Responsibilities

• Oversee and execute social media strategies, guidelines, best practices, promotional campaigns, day to day activities and maintain Calendar for all social media channels.
• Responsible for all copywriting for all social content, monthly column and blogging.
• Attend and assists in all photo shoots to capture content for social media platforms.
• Create and manage influencer outreach program by identifying and engaging in social conversations to provide reach key launches, promotions, and viral marketing efforts.
• Assist Marketing Manager

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism or Marketing or equivalent
• Thorough knowledge and understanding of the principles of advertising, marketing and digital media.
• Well versed in digital media and social media metrics.
• Excellent written and oral communication skills as well as strong copywriting skills.
• Resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment.
• Ability to grasp future trends and act proactively.
• Interest in fashion and beauty and knowledge of key brands preferred.
• Must be organized and able to work under pressure to meet deadlines as well as well-organized and able to manage multiple projects simultaneously and effectively.
• Knowledge in using photo and video editing apps to create social assets.
• Proficient in MS Word, Excel, PowerPoint with the ability to convey concepts and information in a succinct and visually compelling way.’