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DiaSorin Looking for Senior Product Manager at Stillwater, MN  Full Time

Job Description

Job Title:Sr Product Manager

Place of Work:Stillwater, MN

Relocation Assistance:Yes

Home/Office Base: Hybrid with a mix of 3 days per week in the office and option for 2 days remote (must have permanent residence within driving distance of Stillwater, MN)

Your Mission

Here at DiaSorin, the global leader in the laboratory diagnostics market specializing in immunodiagnostics and molecular diagnostics segments, this role supports the US immunodiagnostics (Immuno) segment with the aim to simplify specialty testing within the LIAISON family of solutions designed for hospitals and private testing laboratories.

Under the direction of the Sr. Strategic Marketing Manager, the Sr. Product Manager will be the subject matter expert, responsible for developing and leading the marketing strategy for the Gastrointestinal and Hypertension franchises as key elements to the growth strategy for DiaSorin’s specialty testing solution. This includes planning and execution of sales enablement for growth of share in the US market. In addition to the direct business, this role will also support efforts for clinical / scientific education needs and KOL collaboration.

As the Sr. Product Manager, you’ll be a leader within the team and looked to for new and creative solutions to drive your franchises. You are flexible, can assess the situation quickly, and pivot as necessary managing multiple competing priorities based on organizational needs. You are able to analyze data, recognize patterns, and present succinctly with clear recommendations for action even when things are not certain or the way forward is unclear. As a cross-functional collaborator, you keep the customer at the center of everything you do, building and maintaining strong relationships with internal DiaSorin stakeholders (e.g., sales, applications, support, corporate marketing, other internal functions associated with internal product lifecycle management, etc.), external laboratory customers, and external franchise specific partnerships to deliver customer-centric LIAISON solutions.

We believe in a respectful and supportive workplace that attracts and celebrates the uniqueness of a diverse workforce that represents our community and customers.

Key Duties and Responsibilities of Sr Product Manager

  • Subject matter expert for the field / sales support and training programs for the Gastrointestinal and Hypertension franchises
  • Evidence-based approach to market research and analysis in developing robust franchise plans
  • Remain up to date with competitive landscape / intelligence
  • Establish market size and share positions by disease state within the franchises
  • Be familiar with relevant publications / guidelines and assess the payor / provider environment
  • Test current franchise assumptions to ensure balanced strategic plans for both the Gastrointestinal and Hypertension franchises
  • As needed, create strategic market opportunity assessments for the US market
  • Develop business cases to recommend best next steps to grow the franchise(s) executing on plan development, presentation, and delivery of the resulting action plan once buy in is secured
  • Lead and execute the marketing strategy for the Gastrointestinal and Hypertension franchises
  • Responsible for 5-year strategic plan development, presentation, and execution; liaising with the corporate marketing team and local US commercial teams to ensure support and alignment
  • Demonstrate persuasive storytelling to US and global internal stakeholders as market research, regular reporting, franchise, and similar plans are presented
  • Provide leadership to sales for target account programs and support for sales efforts
  • Proactively monitor franchises and alert leadership of business risks and opportunities
  • Participate in the financial planning process through involvement in budgeting capital analyses and continuous improvement
  • Develop a sales forecast that reflects the market opportunities for each product line and meets the organization’s strategic financial goals
  • Track and monitor performance to ensure achievement of financial objectives and alignment with commercial teams by providing consistent franchise reporting to executive leadership with deep-dive assessments of the business as needed
  • Coordinate with product development teams in establishing design goals / product updates to ensure we deliver the right product based on explicit customer needs
  • Work with project leaders and technical staff to monitor product development progress and obtain customer feedback as needed
  • Establish, maintain, and own external partner relationships specific to your franchises
  • Drive the planning and execution of sales enablement for growth of share in the US market
  • Lead the development of both internal and customer facing material and messaging to enable priority changes that will improve franchise performance, e.g., product positioning assets, publication summaries, objection handling support, brochures, social media campaigns, customer testimonials, etc.
  • Deliver customer facing presentations as needed, e.g., speak at conferences, support educational lunch and learn presentations, and support sales with technical or pipeline customer discussions
  • Assist with planning, review, and completion of the scientific studies for development of new products, coordinating activities with outside scientists as necessary
  • Other duties may be assigned based on department or organizational business needs

Basic Qualifications (required)

Education

  • Bachelor’s degree (preferred Business / Marketing / Biological Sciences)

Experience

At least two of the following:

  • At least 5 years of demonstrated commercial health care experience (e.g., sales, marketing, product management, sales operations, or similar)
  • At least 2 years of direct-to-clinician marketing experience
  • At least 2 years of IVD (in vitro diagnostics) marketing experience with capital equipment industry experience a plus
  • Experience managing the launch of at least 1 IVD product
  • At least 2 years of life sciences or health care specific agency or consulting experience

Desirable Qualifications (not required)

Education

  • Additional relevant education or training beyond education requirements described above is a plus

Experience

  • 8+ years marketing / sales / analytics / or similar experience in the IVD / health care / life sciences industry
  • Scientific background sufficient to understand / explain product characteristics
  • Knowledge of the IVD industry in the US
  • Diagnostic sales experience, capital sales experience a plus
  • Knowledge of regulatory environment in which products are sold and applicable regulatory agencies such as the FDA, CLIA, etc.
  • Demonstrated understanding of the US health care landscape and payer / provider dynamics
  • Laboratory experience is a plus, e.g., Prior Medical Technologist, Clinical Laboratory Technicians (CLTs) or Medical Laboratory Technicians (MLTs) background or other ‘hands on’ laboratory experience
  • Experience across all aspects of traditional marketing, e.g., messaging / positioning, insight generation and application, targeting, communications platform development, technical support materials, creative execution, measurement strategy, and business planning
  • Experience launching new capabilities, best practices, and/or new ways of working across an organization
  • Demonstrates ability to identify, plan, and execute marketing campaigns based on strategic goals and initiatives
  • Project management experience
  • Demonstrates strong analytical, financial and technical competencies; experience in preparation of technical reports and product specification information

Familiarity with Software / Business Tools

  • Intermediate to advanced proficiency with real-time collaboration in Microsoft Office, especially Microsoft SharePoint / Teams / cloud-based environment
  • Data analytics and organization via Excel
  • Visualization and storytelling via PowerPoint presentations
  • Salesforce
  • SmartSheet

Working Conditions

  • Travel required up to 30%

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

DiaSorin Inc and DiaSorin Molecular LLC are Affirmative Action and Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

 

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Job Overview

  • Date Posted:
  • Expiration date: December 9, 2031
  • Location:
  • Job Title: DiaSorin Looking for Senior Product Manager at Stillwater, MN 
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