CoralTree Hospitality Group Looking for Director of Marketing – Pier Sixty-Six at Fort Lauderdale, Florida Full Time

Join the revolution of travel and hospitality and be the driving force behind the luxury experience at Pier Sixty-Six. CoralTree Hospitality is seeking an exceptional and visionary Director of Marketing who will shape and execute the overall marketing strategy for Pier Sixty-Six. The Director of Marketing supports the organization in generating profitable revenue to increase RevPAR, capture market share, and elevate brand awareness for the property. We need a marketing virtuoso who can seamlessly integrate marketing efforts throughout our organization, leveraging captivating programs and initiatives. We’re looking for someone who shares our passion for creating unforgettable guest experiences, nurturing a vibrant company culture, and building strong connections with our communities.

Responsibilities

In this role, you’ll:

• Lead the development and delivery of the annual marketing and communications plan and budget that is harmoniously aligned with the Resort’s strategic priorities and revenue goals. 
• Unleash your creative prowess to develop and oversee the execution of marketing strategies that align with property goals and positioning, ultimately captivating our target market and driving top-line revenue.
• Elevate our collaboration with the property revenue team, empowering them to make informed decisions and unlock the full potential of revenue and room night goals. 
• Join forces with the Resort team leaders to conjure up spellbinding marketing strategies for Food & Beverage, Spa and Wellness, Recreation, Weddings/Catering and Group Sales.
• Prepare and manage the marketing expense budget’s monthly forecasting and analyze the marketing efforts’ overall effectiveness.  
• Lead captivating weekly and monthly meetings with department heads across property and agency teams, harmonizing our collective vision.
• Mastermind tactical promotions and offers that entice our guests to indulge in our luxurious offerings, driving incremental revenue.
• Oversee the management of all internal and external communications through a digital presence, including but not limited to property website, third party channels, and social media, while maintaining brand integrity.
• Oversee the orchestration of all property photography and video shoots, meticulously arranging shot lists, schedules, property access, talent, etc., all while preserving the essence of our brand.
• Unveil workflow process improvements that optimize efficiency and effectiveness, ensuring our website enchants and captivates visitors with its seamless functionality and design.
• Develop and implement marketing and public relations strategies that ignite desire and promote revenue growth among key targeted segments, solidifying our Resort’s irresistible brand positioning and image. 
• Be the architect of our guest journey, expertly managing all CRM touchpoints, including outbound email marketing, alluring retention strategies, and new customer acquisition initiatives.
• Command our web and social media infrastructure, creating an intoxicating blend of fresh and engaging and engaging content while advancing functionality and design.
• Prepare monthly and bi-weekly marketing reports for ownership, showcasing the impact of our campaigns and initiatives.
• Craft captivating print and digital advertising opportunities that leave a lasting impression, expertly weaving paid and unpaid placements into our marketing strategy.
• Immerse yourself in the local community, expertly managing the Resort’s reputation through captivating PR initiatives, local community outreach that sparks intrigue, enticing partnerships, and promotional collaboration that amplifies our allure.
• Set the stage for an extraordinary digital marketing plan, forging captivating partnerships and strategies that maximize hotel revenue production and align with hotel positioning.
• Manage the OTA strategy in collaboration with Revenue Management through monthly market reviews and media investments.
• Manage the strategy and agency partnership relationships with the Resort Public Relations, Digital, Brand and Social Agencies. 
• Track campaign benchmarks and KPIs to ensure success and optimize campaigns as needed.
• Stay on top of industry trends to ensure properties are at the cutting edge of hospitality services.

Qualifications

The ideal candidate will be:

• Experienced with at least 5 years of hotel marketing experience or the equivalent amount of industry experience; OR, equivalent combination of education and work experience.
• A college graduate with a Bachelor’s Degree (associates degree considered) in Marketing, Communications, Business, or a related field, or the same in experience.
• A brand ambassador for luxury lifestyle who lives and breathes extravagance.
• A dynamic, enthusiastic, and creative leader who thrives under pressure and is able to perform multiple functions and troubleshoot when needed.
• Proficient in general computer knowledge including social media platforms.
• A strong leader with desire to satisfy the needs of others with a proven track record in a similar position.
• A true entrepreneur that thrives in fast paced environments.
• Organized, personable, and have strong verbal and written communication skills.

As a valued member of the CoralTree team, you’ll receive a comprehensive benefits package that includes:

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• An employee assistance program.
• Paid time off/sick time
• Participation in a 401(k) plan with a company match.

Join us in creating unforgettable experiences for our guests, building vibrant communities, and shaping the future of travel and hospitality.