Consumer Cellular Looking for Manager, Affiliate and Prospect Marketing at Covina, California Full Time

Job Description – Manager, Affiliate and Prospect Marketing ((phone number removed))

Manager, Affiliate and Prospect Marketing ( (phone number removed) )

Consumer Cellular is one of the most established operators of cellular phone service in the U.S. As a disruptor in the wireless space, Consumer Cellular has been offering simple, affordable, no-contract plans and phones primarily to adults 50+ for over 25 years. To continue growing our customer base of millions of happy subscribers, we are looking for an experienced Affiliate and Prospecting Marketer to join the Marketing Team.

The Manager, Affiliate and Prospect Marketing will develop, lead and execute customer acquisition marketing campaigns across the affiliate and data-driven prospecting ecosystems, including affiliate partnerships, email, and display. This role is strategic and tactical, requiring an operator’s mindset to apply strategic insights to solve enterprise business goals while managing agency partners, affiliate relationships, and internal stakeholders in service of our subscriber and growth goals.

Consumer Cellular believes in a modern, data-led approach to media, blurring the line between a direct response advertiser and a traditional brand advertiser. Culturally our exceptional marketing team is driven, transparent, and collaborative, has a passion for marketing to our target audience (Adults 50+), and stays alert to uncover areas of opportunity for competitive advantage discovery. We are a dynamic, seasoned, agile, supportive, and fun group that loves what we do. Because of this, Consumer Cellular marketing is seen as a critical business asset vs. an expense function.

 As with all members of the performance marketing team, our Manager, Affiliate and Prospect Marketing must craft media strategies and devise optimization plans that carefully balance the art and the science of the two and know how to use each to inform the other effectively. Understanding and evangelism of media optimization, channel analysis, and continuous campaign/partner performance improvement will be expected.

The ideal candidate will have many years of experience with both affiliate marketing and prospecting campaigns, including agency management, strategic planning, hands-on-keyboard plan development, optimization, and partner evaluation. This experience will ideally result from time spent at a leading direct response or performance marketing agency and/or an organization where these marketing disciplines were highly visible, accountable to specific performance goals, and critical to success.

This is an outstanding career opportunity to significantly contribute toward a primary growth driver of our company and our industry-leading products. This role will report to the Vice President, Performance Marketing and Media. This position can be based in Scottsdale, AZ or Portland, OR. Some travel may be required.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Align with the marketing team and business stakeholders to drive investment activities that strengthen our presence in the marketplace, deepen our relationship with consumers and drive business results.
• Support and collaborate with all functional areas of the Marketing team, offering campaign planning strategy, analysis, and domain expertise for affiliate and prospecting investments.
• Lead, plan, sales forecast, and implement all affiliate marketing and prospecting campaigns that deliver on business goals.
• Work internally or through agency partners to manage all phases, including brainstorming, launch maintaining, trafficking, marketing, reporting, optimization, and analysis.
• Be responsible for identifying, evaluating, and recruiting new affiliates or publisher, platform, vendor opportunities to increase program distribution and interfacing with internal and other teams to develop and implement marketing strategies to support those efforts.
• Continually seek to uncover new vendor opportunities and competitive understanding/ insights in the affiliate, partner, and display channels.
• Build relationships with vendor contacts across a range of affiliate platforms and agencies, determining when best to enlist buying assistance from an agency, to leverage platform-based managed services, or when most opportune, to operate 100% directly. Negotiate highly competitive rates when direct relationships are in place.
• Work directly with agency/agencies and affiliate partners to align channel strategies to best reach our unique, targeted demographic.
• Work with creative teams internally or with agency partners to comprehensively brief and garner the best creative that will result in optimal performance.
• Work with internal marketing and business operations teams to ensure seamless program execution and trackability.
• Manage requirements, relationships, timelines, and deliverables with related vendors and partners.
• Work diligently with partners, marketing analytics, and the internal accounting team to ensure accurate and timely reconciliation of invoicing and budgets.

4.  Work with Consumer Cellular marketing analytics teams and agency partners to evaluate and analyze investment results through distinct and unique KPIs for each campaign type/marketing goal.

• Manage programs dynamically and with agility to adjust efforts to ensure that forecasted business goals are met quickly.
• Manage, and be accountable for annual investments, cost-per-acquisition metrics, and subscriber growth, ensuring a careful balance of resources against established plans/goals.

5.  Work cross-functionally to develop and improve processes and procedures that lead to more strategic/insightful campaign plans and workflow improvements.

• Partner closely with software development and data analysis teams to support and create tools that provide improved speed to market and more precise media results.

6.  Promote a supportive work environment where ideas are welcomed and shared; ensure that the marketing team is regularly informed and updated on the areas of your expertise.

DESIRED QUALIFICATIONS

Experience

• Bachelor’s degree (or equivalent professional experience) in business, marketing, data science, or a related field.
• 5-10 years of professional experience in performance-based digital, partner, and affiliate marketing, strategy, and execution. (With a minimum 3 years of affiliate marketing experience)
• A proven track record of building successful, scalable high-ROI affiliate campaigns that deliver on upfront performance while mitigating the risk of churn on the compensated payout and ensuring that Consumer Cellular markets only within brand-safe environments
• Positive experiences with external agencies, media platforms, and media vendors.
• Experience using various tools and data sources, including platforms, Excel, and Power BI, to forecast and analyze campaign performance.
• Enthusiasm for new media trends, emerging technology, and evolving consumer behavior.
• Comfort multi-tasking in a high volume, matrixed work environment to meet executive deadlines
• Demonstrated ability to think analytically, solve problems, and make sound decisions.
• Cellular industry knowledge and subscription or recurring revenue business is a plus but not required.
• Excellent attention to detail with strong organizational and project management skills
• Excellent oral and written communication skills, including explaining complex data-driven media strategies to a broad audience.

Pay & Benefits Data (in accordance with the Equal Pay and Opportunities Act)

• Minimum Salary: $80,000.00
• Maximum Salary: $(phone number removed)

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Our Talent Acquisition team are able to answer any additional questions you may have as you move through the selection process. As part of our Total Rewards package, Consumer Cellular, Inc. offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, and emotional wellbeing.

• Competitive base pay with potential for shift differential, overtime and bonus pay
• Medical insurance (98% company-paid for full-time employee only coverage)
• Dental and Vision insurance (100% company-paid for full-time employee only coverage)
• 401(k) company match of 100% up to 6% of your pay
• Discounted Consumer Cellular wireless phone plan for employees
• Paid Time Off (PTO) available following a 30-day waiting period*
• 6 company-paid holidays plus 16 hours of floating vacation accrual per year
• Flexible Spending Accounts (FSA) for health care and dependent care expenses
• Life and AD&D insurance equal to 1x your annual earnings (100% company-paid)
• Long-Term Disability insurance (100% company-paid)
• Short-Term Disability insurance (100% company-paid)
• Employee Assistance Program (100% company-paid)
• Employee rewards program

*Accrue up to 40 hours in 1st year for hourly positions and up to 120 hours for salaried positions.

Primary Location : United States-Arizona-Scottsdale

Other Locations

Job : Marketing

Schedule : Full-time

Shift : Day Job

Employee Status : Regular

Job Type : Standard

Job Level : Non-Management

Travel : Yes, 5 % of the Time

Job Posting

Consumer Cellular is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any status/classification deemed illegal to consider under local, state or federal law. Consumer Cellular is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact (url removed) .