Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
The Assistant Store Manager at Coach demonstrates a high level of business acumen; delivering sales results
through employee development and mentorship. Embodies a strategic mindset to deliver operational efficiencies.
Ensures Coach’s standards and competencies are top of mind. They serve as a true utilitarian player; possessing the
ability to adapt to all roles within the store’s environment.
Sample of tasks required of role:
SALES
Understands organizational objectives and makes decisions in partnership with the Store Manager that align
with Company priorities and values
Develop sales strategies, initiatives and growth across all categories; communicates goals to the team,
tracks store’s performance at all times and achieves sales
Productivity Management: holds the management team accountable for personal productivity and
management contribution
Develops clienteling strategy; implements and monitors over time, to achieve business goals and objectives
in partnership with the Store Manager
Understands changes in market with potential impact on business performance and supports the execution
of sales strategies/tactics
Brings best self to work through Coach’s Guide to Style; ensures all associates follow expectations
Acts as brand ambassador in the market/mall to drive loyalty and business (i.e. charity events, local
associations, mall initiatives)
Resolves customer issues in a timely manner while being solution-oriented and forward thinking; partners
with the Store Manager and/or District Manager as needed
Develop team to build long-term relationships with customers to drive business
Takes initiative; has a high level of ownership and accountability for results of self and others
Works directly with the Store/District Manager to protect and drive the needs of the business
Ensures all daily tasks are completed without negatively impacting service of Coach standards
Approaches challenges in direct and timely manner and takes action to course correct in the moment, when
appropriate
Builds trusting relationships with peers and team; acts as advocate for the Brand
Welcomes feedback and adapts behaviors; creating short and long-term goals to achieve personal metrics
and store performance
Delegates and empowers others
Creates enthusiasm and positivity for a shared vision and mission
Recognizes and values individual performance
OPERATIONS:
Evaluates performance of all team members and provides consistent and timely feedback; creates and
modifies action plans for the continuous development in partnership with the Store Manager
Resolves performance problems using appropriate communication, coaching and counseling techniques
Adheres to all retail policies and procedures including POS and Operations
Leverages / understands Coach’s tools and technology to support Service and Operations of store
Recruits, interviews on-boards and works closely with Store Manager on strategies to maintain top-talent;
while creating a talent bench
Manages daily operational tasks according to Coach standards including selling and service expectations,
operations, payroll, human resources and loss prevention
Demonstrates strong business acumen; strategically forecasts in partnership with Store Manager, plans and
budgets to the needs of the business (i.e. payroll, staffing, scheduling, merchandising)
Our Competencies for All Employees
Our Competencies for All People Managers
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.
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