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Salary: $86,382.40 – $121,617.60 Annually
Position Description
Tacoma Public Utilities is looking for someone to join our team as a Senior Communications and Marketing Analyst. This role serves as an account manager for power conservation, electric vehicles, and other utility programs. This position works with internal customers and the Communications team to develop marketing and communications strategies for assigned customer programs, write and implement annual and campaign plans, oversee media buys and promotional budgets, create and coordinate all related content, and measure the success of recommended tactics.
Primary Responsibilities
- Serve as a single point of contact for communications and marketing strategies to power conservation, electrification, and other utility programs
- Identify customer needs and develop communications and marketing strategies and plans
- Write and edit digital and print materials to promote customer programs
- Participate in department-wide strategic communication planning and ensure that activities align with strategies
- Compile data, develop metrics, and prepare reports for assigned programs and internal customers
- Collaborate with Communications team and graphic designers on web content updates, social media posts, print and other materials for assigned programs
- Work with media buying agency to develop and manage advertising campaigns
- Identify target audiences and venues for reaching goals
- Create and collaborate on advertising deliverables
Qualifications
Minimum Education*
Bachelor’s degree in public relations, communications, marketing or directly related field
Minimum Experience*
4 years of public information, community engagement/outreach and/or marketing experience.
- Equivalency: 1 year of experience = 1 year of education
Knowledge & Skills
- Ability to plan strategically and implement plans on a timeline.
- Demonstrate a high level of accountability for meeting deadlines and following processes.
- Ability to manage a high volume of projects and perform under pressure.
- Agency experience or proven ability to consult on marketing strategies.
- Experience successfully using Asana or similar project management tool.
- Exceptional writing and editing skills and understanding of matching content to a variety of channels.
- Experience establishing performance metrics, analyzing data, and reporting on performance of communications.
- Relationship building skills.
- Demonstrated success performing advanced, diverse communication strategies in an efficient, accurate, collaborative, and courteous manner.
- Interpersonal skills using tact, patience and courtesy.
- Ability to work a full-time schedule Monday through Friday with core hours between 8:00am and 5:00pm, and with the ability to work occasional evenings and weekends
Selection Process & Supplemental Information
This recruitment is being managed by Joanna Hambrick; if you would like to be notified of similar opportunities or stay connected with things going on at Tacoma Public Utilities and the City of Tacoma, connect with me on LinkedIn !
City of Tacoma Commitment to Diversity and Inclusion
Tacoma’s diversity is its greatest asset. Tacoma embraces its multi-cultural and multi-ethnic character. Communities of color and immigrant communities are fundamental to Tacoma’s entrepreneurial spirit, workforce, and long-term success. In Tacoma, equity and empowerment are top priorities, meaning that all Tacoma residents must have equitable opportunities to reach their full potential and share in the benefits of community progress. One of our goals is for the City of Tacoma workforce to reflect the community it serves. We actively work to eliminate racial and other disparities and welcome candidates with diverse backgrounds and/or multicultural skill sets and experiences. Our goal is for Tacoma to be an inclusive and equitable place to live, work, and play .
The City of Tacoma is an Equal Opportunity Employer and values diversity in its workplace. Applicants are considered for positions without regard to race, color, religion, sex, national origin, ancestry, age, marital or veteran status, disability, sexual orientation, gender identity, or any other basis prohibited by federal, state, and local laws.
Apply
Interested individuals should apply online and attach a detailed resume and cover letter that includes job experience, major responsibilities and accomplishments related to this position.
Reference checks will be conducted on final candidates and appointment is subject to passing a background check.
Communication From The City Of Tacoma
We primarily communicate via e-mail during the application process. E-mails from cityoftacoma.org and/or governmentjobs.com must be placed on your safe domain list to ensure that you receive notifications in a timely manner. As a precaution, you may also want to check your junk e-mail folders.
If you have any additional questions regarding this position, please contact the Human Resources Department at 253.591.5400 before 4pm on the closing date of this posting.
The City of Tacoma provides excellent medical, dental and vision plans for the whole family; paid holidays and paid leave; participation in the Tacoma Public Employees’ Retirement System (alternate plan for Police/Fire); continuing education and advancement opportunities and a growing variety of City-sponsored health and wellness opportunities and incentives.
Medical Coverage: For eligible employees and their families, including domestic partners and dependent children age 26 or younger.
Dental Coverage: For eligible employees and their families, including domestic partners and dependent children age 26 or younger.
Vision Coverage: For eligible employees and their eligible dependents.
Paid Leave: City employees are entitled to received paid holidays, sick/vacation leave or personal time off (PTO), depending upon union affiliation and appointment type.
Insurance Plans: Employees are covered by a long-term disability plan. Short-term and expanded long-term disability insurance plans are also available to employees. The State Industrial Insurance Act also covers employees.
Deferred Compensation: Income can be set aside on a pretax basis and invested for supplementation of normal retirement income.
Retirement: All employees of the City, except members of the Police and Fire services, Tacoma Rail and certain project employees, are included in the Tacoma Employees’ Retirement System. Information on the Tacoma Employees’ Retirement System can be found at www.cityoftacoma.org or by calling (253) 502-8200.
Other Employment Information
Direct Deposit: Employees are paid on a bi-weekly schedule by direct deposit.
Salary Increases: Based on satisfactory job performance, the City provides for a regular progression of salary increases for most classifications according to the salary schedule.
Union Affiliation: Many job classifications are covered by union security provisions which require union membership, dues, or payment of equivalent service fees.
Note: The provisions of this job announcement do not constitute an expressed or implied contract. Any provision contained herein may be modified and/or revoked without notice.
Closing Date/Time: 3/4/2024 5:00 PM Pacific
