CenterPoint Energy Looking for Marketing & Sales Program Development Manager at Houston, TX Full Time

Center Point Energy is looking for a JMarketing & Sales Program Development Manager to join our Team, located in Houston, TX or Minneapolis, MN.

You will have the ability to lead the home service marketing team to achieve higher customer engagement and satisfaction through product and services attachments that satisfy revenue and customer growth objectives and operational savings objectives through the development and execution of marketing strategies and campaigns collaboratively with internal and external stakeholders while enhancing the customer’s journey.

We want you to know

CenterPoint Energy and its predecessor companies have been in business for more than 150 years. Our vision to lead the nation in delivering energy, service and value drives our strategy and performance. We have an unwavering commitment to safely and reliably deliver electricity and natural gas to millions of people.

Diversity and Inclusion

CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce.

At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.

What we bring to you

• Competitive pay
• Paid training
• Benefits eligibility begins on your first day
• Subsides metro and parking discounts
• Flexible work schedule, paid holidays and paid time off
• Access to discounts at fitness clubs and an on-site wellness center at our headquarters in Houston
• Professional growth and development programs including tuition reimbursement
• 401(k) Savings Plan featuring a company match dollar-for-dollar up to 6% and a company contribution of 3% regardless of your contribution with immediate 100% vesting.

To be successful in this role you will:

• Effectively lead the home services marketing team in the development and execution of successful marketing strategies and plans to meet growth and financial targets.
• Partner with team to analyze customer data and research to develop and implement omni-channel marketing plans that meet customer needs, identify market opportunities, and enhance service delivery.
• Participates in the development of the marketing approach, channel mix, key audiences, messages, budget and marketing ROI requirements.
• Manages end-to-end projects and campaigns aspects, including scope, documentation, customer and campaign analytics, internal and external stakeholder relationships and communications.
• Directs the development of marketing materials that clearly communicate the brand and product/program positioning to the customer.
• Oversee the team that manages the execution of integrated omni-channel marketing and customer communication campaigns.
• Collaborates with product/project/program managers and creative teams to design, plan, test, deliver, monitor and optimize campaigns.
• Communicates and collaborates with applicable sales channels to achieve overall sales and customer retention goals.
• Tracks promotion effectiveness and continually optimize, test, share learnings and incorporate changes into future planning.
• Develop and manage the home services marketing department’s budget.
• Focuses on data-driven decision making by continually tracking results, measuring performance against goals, tracking expenses against budget, reporting results and taking corrective action with respect to variances.
• Uses understanding of overall business direction, competitive intelligence and analytics, best practices, customer needs, market influencers, market opportunities, and internal core competencies to work with other stakeholders to modify and improve marketing offers.

Your background includes:

• Bachelor’s degree in marketing, business administration or related field.

• Eight (8) years of marketing experience to include strategic marketing, marketing plan development and execution. campaign management, project management, development/ implementation/measurement of marketing and promotional plans, formal and informal team leadership and internal and external communications.

• 1-3 years of supervisory experience

• Experience in e-commerce and e-bill strategy development and campaign execution.

A bonus to have:

Results oriented with business and financial acumen.

Demonstrated ability to think strategically and incorporate multiple sources of information into long and short term strategic and tactical plans.

Able to demonstrate and apply effective team-leadership skills, influence others to achieve organizational results and collaborate across functional boundaries to improve business processes in creative ways.

Demonstrated ability to analyze data in Excel and other systems, data-driven decision-making and respond to market opportunities, customer needs and competitors.

Moderate level understanding of traditional and digital marketing principals and how to apply them in the development and execution of promotional plans.

Able to utilize social media marketing to drive awareness and lead generation, integrate email and social platforms and use tools to track engagement across platforms.

Able to share knowledge of social media / digital marketing best practices, skills, tools and trends.

Able to listen carefully to understand various points of view, find common ground, build consensus and gain cooperation.

Moderate level understanding of market research principals and application of research findings.

Able to manage multiple projects concurrently and to prioritize according to business needs.

Able to demonstrate track record of successful self-management, goal achievement and information sharing in a team environment is essential.

Demonstrated ability to establish and manage marketing budgets.

Comprehensive knowledge of retail industry and/or business-to-consumer marketing is desirable. Energy industry knowledge is a plus.

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