Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.
The UK PR & Communications Assistant will support the planning and execution of all UK press office functions: sample management, influencer & community marketing, events, partnerships, communication and reporting of local and global brand launches and campaigns.
This is an exciting opportunity for an organised and passionate junior comms professional, who can continue to build on and develop strong cross-functional relationships and share their depth of knowledge eloquently internally and externally.
Support the planning and implementation of communications and community marketing initiatives in the UK
Manage and oversee all sample management for UK projects across partners, including but not limited to media, influencers, stylists
Support the day-to-day running of the press office
Facilitate collaboration between the central and the UK regional team
Continue to grow a strong network of press contacts and ensure databases are monitored and consistently updated.
Participate and instigate press entertainment with key editors and contacts.
Monitor daily coverage and compile reports for UK comms campaign and seasonal reporting
Analyse editorial coverage on a monthly basis and ensuring ROI across media partners
Be a champion of the latest and greatest activities across the industry and regularly share ideas and competitor activity across all comms functions
Monitoring and handling conversations with influencers and marketing partners, to ensure content created is brand aligned
Able to build and maintain strong relationships across the business – a collaborative team player
Strong understanding of UK landscape – media, communities and influencers
Passion for the industry and the brand
Show strong and consistent ownership of projects
Attention to detail
Pro-active character, capable of driving projects forward with a hunger for inspiring new ideas
Highly organised, adaptable to change
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.