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Chief Marketing Officer (or VP Marketing or Senior Director welcome to apply), USA remote job opening for a hyper successful eLearning, online training courses, certification, performance marketing agency style, entrepreneur coaching and membership community. Leaders in Branding and Communications with excellent results from Digital Demand Generation, Performance Marketing Management & Online / eCommerce Sales which is partly what they teach to their B2B entrepreneur small business owner clients who are start ups and small growing consumer brands with strong online D2C eCommerce opportunities.
An outstanding career opportunity for serial Inc 5000 listed companies, awarded two years in a row, a creative and highly acclaimed public speaker CEO, who is digital growth, online sales and marketing innovator & trainer. Founded near Los Angeles, they are a company wide Remote team, so home office based anywhere USA if okay working Central Time core hours as the CEO has recently moved to Austin.
Reporting to and partnering with the CEO / COO, through leading your team of around 8+ brilliant digital marketing professionals, as a hands on CMO with high leadership knowledge in direct to customer direct response, digital media marketing acquisition, and online sales funnels including webinars, you will be responsible for growth from around $10MM to $20MM+ over the next few years.
– eLearning, Online Training Courses, Boot camps, Masterclasses, Coaching & Certification – you must have some company experience this industry vertical and GTM business model, from a private company who invest heavily in Facebook / Instagram / YouTube Adverts / SEM with high ROAS from a short sales cycle into a free webinar and then sigh up to paid for training
– online training in self-help, personal growth, learning financial services / trading, real estate learning, business, branding, advertising, marketing education are similar examples of non-corporate, individual subscription membership communities to start ups / small business owners / solo entrepreneurs
We need your experience, knowledge, needs and aspirations to reflect:
Visionary leadership & innovative digital strategies of marketing and online sales / business development; strategic yet hands on, inspires people, manages change and projects for continued, exponential growth
Must have a least 1-2 successful long term tenure (eg 3+ full years), from direct to customer, online courses and training, membership community brand or from the media performance marketing growth agency with those types of clients (startups)
Examples of scaling the company you were employed by (or clients) approximately through a range similar to $8MM to $25MM or more
Proven ability with online product launch strategy & D2C type demand generation campaigns into high converting B2B content webinars that have generated $3MM-$10MM+ revenues each launch campaign (eg annual enrollment periods or boot camp training events)
Experience of generating conversions to high ticket new client sales eg $2,500 to begin this training program or masterminds and join the private members community; with upsells to LTV of $20K-$40K over circa 1-2+ years
Excellent project management and campaign management abilities (organized, attention to detail, great planner)
Oversee suppliers, partners / prospect generators, VIPs, affiliates, full service / integrated in-house marketing teams
Branding, corporate affairs, M&A, fund raising playbook, major expansion (currently organic growth and reinvestment of working capital into sales and marketing, and people is the main growth focus
Data & Analytics to ensure the best decisions, budget management & ROI
Solid higher education eg Degree or MBA
Self-confident, resilient, calm under pressure, with excellent communication and interpersonal skills in all mediums, formats and methods including a remote team
BluZinc are the retained and exclusive Talent Acquisition & Selection Consultancy for this clients employee career opportunity.
Apply soon to be considered and for those with an ideal profile we will arrange an initial meeting with our CEO, Jonathan Pearson during the next 1-2 weeks to discuss your experience, needs, aspirations and brief you on everything you need to know to establish if this client is an ideal career move and culture fit. If the advert is published, we are still encouraging applications and keen to hear from you.
We can wait for the ideal CMO to start date or move forward swiftly with an immediate near future start if preferred and you need to turn down another offer!
Job Information
Job Opening ID
BZ_582_JOB
Salary & Package
IRO $180K – $240K base + bonus + benefits
Industry
Marketing
Skills Required
Online Sales,DR,Digital Marketing,eLearning
Interim Rate
£ 0.00
Education/Qualifications
Degree
Category
Marketing
Right to Work in Country
USA Citizen
City
Los Angeles
Province
California
Postal Code
90001
