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R231390
Description
About this role
The Vice President of Digital Marketing will play a key role in accelerating the strategic vision and execution of the Aladdin marketing team. This person will be responsible for leveraging digital channels such as search engines, social media, email and websites to connect with prospective and current clients. The ideal candidate will have a successful track record in engaging audiences at every stage of the buyer’s journey to increase conversion to opportunity and ultimately revenue.
They will have a creative and entrepreneurial spirit, excelling in fast-paced work environments, and be a self-starter and strong collaborator and educator.
About Aladdin
Aladdin is a tech platform that unifies the investment management process for asset managers and owners, and other financial institutions. Aladdin drives collective intelligence across the most critical functions of the investment management process to inform business decisions. The Vice President of Digital Marketing will join a team of marketers who are passionate about performance, accelerating both marketing’s contribution to revenue and client success, and to our brand’s perception in the public and alternatives markets.
Key Responsibilities
- Develop and execute digital activations that advance marketing campaigns that target in market and future buyers of our tech and services.
- Partner closely with prospect facing, product management and product marketing teams to use digital channels to drive awareness, increase qualified lead volume and improve opportunities for revenue through product sales and trading volume.
- Help lead the transformation of our website experience and several digital campaigns across all channels (email, social, programmatic, direct, search, emerging platforms).
- Search Engine Optimization: accelerate websites to “rank” higher in search engine results pages through on-page, off-page and technical SEO.
- Pay per click: optimize paid ads to drive higher quality traffic to our websites including but not limited to Google Ads and paid / sponsored ads and messages on LinkedIn and other platforms.
- Marketing Automation: automate the delivery of email newsletters and lead-nurturing workflows, and as important, campaign tracking and reporting to understand and optimize the progress of all digital marketing components over time.
- Search Engine Marketing: optimizing the promotion of our platform on Bing and Google at the point where a future or in-market buyer is searching for a solution related to our business offerings.
- Set, measure, and optimize program goals and KPI’s.
- Demonstrate the ability to collaborate and transfer learnings across global corporate, business marketing and communications teams.
- Measure, quantify and effectively communicate marketing’s impact on positioning Aladdin as an industry leading platform to its target addressable market.
- Cultivate positive relationships across the team’s marketing functions, and partner closely with key stakeholders on prioritized initiatives.
- Maximize return on investment for marketing campaign spend.
Desired Qualifications
- Minimum 7 years of experience in marketing or agency consulting, with a focus on b2b and/or consumer digital marketing
- Experience in developing and implementing digital marketing strategy
- Analytical prowess to optimize marketing’s return on investment based on data and tied to desired business outcomes
- Skilled manager of tracking customer journeys from first point of engagement through to client renewal
- Fluent in English
Our Benefits
To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 3 days in the office each week, with the flexibility to work from home up to 2 days a week; some business groups may require more time in the office due to their roles and responsibilities. Beginning in September, all employees will shift to at least 4 days in the office per week, with the flexibility to work from home 1 day a week. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.
