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Company Overview:
Babe Original is a privately-owned beauty brand that focuses on the production, distribution, and marketing of performance-based cosmetics, effectively combining beauty and skincare into every product. Babe Original’s award-winning and professionally recommended products are sold through Direct to Consumer (DTC), Retail, and Distributor channels across the US, and in parts of Canada, and the UK. Products from Babe Original are manufactured in-house and formulated for maximum effectiveness, so you can discover HOW they work for you, not IF they work. The Babe Original brand was formed with the ideals of originality, honesty, and inclusivity, and believes that everyone, regardless of age, gender identity, sexual orientation, ethnicity, etc., deserves to feel confident and empowered to be the most authentic version of themselves.
Role Responsibilities:
-Develop and execute social media strategies alongside Social Media & Content Manager to increase brand awareness and engagement.
-Create and curate engaging content for multiple social platforms (Meta, TikTok, YouTube, LinkedIn, etc), inclusive of photos, videos, and GIFs.
-Monitor social media channels for up-to-date market trends and brand opportunities.
-Analyze social media performance and provide regular brand reports and insights.
-Collaborate with marketing and brand teams to ensure alignment of social media strategies with overall business goals.
-Manage and respond to all communications with followers promptly, fostering a strong community presence.
-Collect and organize all branded and user-generated content into easily accessible systems using digital asset management (DAM) software.
-Find ways to engage social communities (FB Group) and build hype around the overall brand.
-Excel at taking creative direction, work collaboratively and integrate feedback into your work.
-Help source creators alongside Social Media & Content Manager and Affiliate team for the Babe Creator Program.
-Assist Social Media & Content Manager with Babe’s creator Ambassador program including but not limited to the following:
-Campaign strategy to support launches and larger marketing campaigns
-Campaign copy
-Dm and customer service responses, follow up and tracking ambassadors to complete campaign requirements
-Audit ambassadors
-Ambassador reach out and applications
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
· Employees are regularly required to talk or hear
· Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials
· Employees are occasionally required to lift office products and supplies, up to 20 pounds.
Hours:
· This position is a full-time position.
· Hybrid work schedule with 3 days in office.
EEO Statement:
It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.
