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Adecco Creative & Marketing is looking for a Business Intelligence Analyst for an iconic fashion house headquartered in New York, NY. The Business Intelligence Analyst position is a transformative role that will deliver actionable insights which will drive decision-making and agility for the brand’s website while supporting the Digital Strategy & Insights team. Primary responsibilities will include developing dashboards and data visualizations; implementing new analysis methodologies and models to identify user behaviors, and generating analytics to inform and enhance digital platform development strategy and run capabilities.
Responsibilities:
- Site tagging requirements to include tagging plan creation for local development and ensure US requirements are met on the core model.
- Work with IT partners to generate table schema, define data segmentation, and ensure data accuracy.
- Generate and manage the business intelligence roadmap in alignment with the digital pillar teams and the BI CoE.
- Research, plan, and iteratively develop dashboards and data visualizations.
- Implement new data analysis methodologies and strategies to inform platform development and run capabilities.
- Evaluate the effectiveness of traffic initiatives and provide recommendations for improvement in content marketing, user experience, and conversion, including assisted conversion modeling for growth marketing.
- Identify traffic trends by channel and provide performance marketing analysis.
- Generate visitor pathing & behavior, define onsite journeys by profile, and provide opportunities to influence the engagement of features and site content.
- Provide cross-divisional analysis and purchase path by entry.
- Perform data mining and profiling to identify trends/commonalities, understand anomalies, and define optimization and mitigation actions.
- Work with IT partners to connect online to offline touchpoints, and layer data sources to define the full digital client journey.
- Analyze consumer behavior onsite and conduct usability testing to form data-driven insights, and address on-site discovery and conversion pain points and opportunities.
- Work with UX designer(s) and product manager(s) to convert insights into actionable tests, define KPIs for success, and develop results reporting.
Qualifications:
- 1+ years of professional experience in a related field with a proven record of impacting business strategies with digital data analysis and business intelligence. Applicants who do not have 1+ years of professional experience will be excluded from consideration. Educational project experience will not be considered as an equivalency.
- 1+ years of professional Google Analytics experience is required. Applicants lacking 1+ years of professional experience working with Google Analytics will be excluded from consideration. Certifications and/or educational experience will not be considered equivalencies.
- A proven ability to conduct a wide variety of analytical processes is required.
- A basic understanding of multi-dimensional data modeling, data hygiene, and data visualization are required.
- Familiarity with data visualization tools, e.g., Data Studio, Power BI, Tableau, etc. is required.
- Advanced proficiency in MS Excel and intermediate proficiency in PowerPoint are required.
- BigQuery & SQL experience is preferred.
Click on Apply Now to be considered for this Business Intelligence Analyst position in New York, NY or any related opportunities with Adecco
Equal Opportunity Employer/Veterans/Disabled
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The Company will consider qualified applicants with arrest and conviction records