Adaptiva Looking for Event & Community Marketing Manager at Kirkland, WA Full Time

COMPANY OVERVIEW

Adaptiva, the Autonomous Endpoint Management Company, delivers the fastest way to patch and manage endpoints at scale. The company offers OneSite, the first fully adaptive autonomous endpoint management (AEM) platform. IT and cybersecurity leaders use OneSite to gain a hands-free, fully automated approach to speeding the continuous delivery of software, patches, and vulnerability remediations. Hundreds of today’s largest global organizations choose Adaptiva to increase operational efficiency, reduce risk, and maximize patching velocity across millions of endpoints. Learn more at https://adaptiva.com/, and follow the company at LinkedIn, Facebook and X.

POSITION OVERVIEW

As the Event & Community Marketing Manager, you will be responsible for planning, executing, and optimizing our high-impact events to drive brand awareness, lead generation, and customer engagement. This role requires a strategic thinker with a proven track record in creating memorable B2B event marketing experiences, exceptional project management skills, and a deep understanding of the high-tech industry.

This is a full-time, exempt position, based at our offices in Kirkland, Washington.

KEY RESPONSIBILTIES

Event Strategy and Planning:

Develop and execute a comprehensive event strategy aligned with overall marketing objectives.

Plan and coordinate logistics for virtual and in-person events, including trade shows, conferences, webinars, internal Adaptiva events, roundtables, and partner and customer events. These include RSA, Midwest Management Summit, Microsoft Ignite, CrowdStrike Fal.Con, Adaptiva Sales Kick Off, Formula 1 customer event, and more.

Project Management:

Manage end-to-end event logistics, including budgeting, vendor selection, contract negotiation, and on-site coordination.

Collaborate with cross-functional teams to ensure seamless execution of events.

Content Development:

Work closely with the product marketing and content team to develop engaging and relevant event content, presentations, and collateral for use at events. Ensure consistency in messaging across all event touchpoints.

Promotion and Outreach:

Work closely with the demand generation team to develop and implement promotional campaigns to drive attendance and engagement at events.

Leverage various channels, including social media, email marketing, and partnerships, to maximize event reach.

Support the management of SWAG inventory and stores for internal and external audiences and events.

Lead Generation and Measurement:

Implement lead generation strategies before, during, and after events.

Utilize analytics tools to measure the success of events and provide actionable insights for continuous improvement.

Community Management:

Cultivate relationships with endpoint management and security industry influencers, partners, and event organizers to enhance the company’s presence in the high-tech B2B sector. Create digital channels and pathways to interact with and provide value to the IT Community, including Microsoft MVPs, endpoint security and IT operations professionals, and Adaptiva customer and partners.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (5+ years) in B2B event marketing for a high-tech company.
• Strong project management skills with the ability to multitask and meet tight deadlines.
• Exceptional communication and interpersonal skills.
• Proficient in marketing automation and CRM tools, like HubSpot and Salesforce.
• Knowledge of the high-tech industry trends and key players.
• Willing to travel 25-50% most months.
• Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

HOW TO APPLY

• Email your resume in PDF format to [email protected]
• Adaptiva participates in E-Verify for work authorization. This role does not provide visa sponsorship.
• Adaptiva is committed to a diverse and inclusive workplace and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Adaptiva does not accept unsolicited headhunters and agency resumes.
• The annual base salary range for this position is between $115,000 – $135,000. Compensation offered will be determined by factors such as level, job-related knowledge, skills, and experience.
• Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.